Free Hug Day and The Need For Warm Connections

I say it all the time: communication is a dying art. Communication is becoming more and more watered-down because human interaction is becoming so limited. As generations progress, we, the human creature, develop a greater need for space. It’s no wonder that people are more bulletproof, ideaproof, and recluse than ever before! We’ve become desensitized to just about everything, mostly because of the fears we’ve been instilled with by the mass media and the fact that, those we were raised around, never really learned the power of warm connections.

Along comes the Free Hugs Campaign to chop away at those barriers that many of us have erected. I firmly believe that we could all use a hug in this day and age. Some cultures are strict about physical contact and, in some places, government forbid many types of public displays of affection – it’s really a shame! Naturally, one must know their limits when matters of touch are concerned. Just like any marketing or communication in general, it is important to obtain the permission first. Once that door is open, let the warmth pour in!

We may not all have the tenacity and energy to go out there and hug random strangers, especially if you live in a generally-rude city, but why not give someone a hug today? Heck, even the walls need hugs…

Bad Recruiters, Identity Theft, and What To Do About It

Job hunters throughout the United States have cited that their biggest sore point in the job hunt is dealing with inept recruiters. Who can blame them? Recruiters typically repost the job ads that the hiring companies post on their corporate sites then only do the bare minimum to screen and prepare candidates. It has been my personal experience in recent

years that, if a recruiter does more than give you a vague description of the job and ask you to tailor your resume to include certain buzzwords, you have yourself a keeper. The general approach seems to be this: collect as many close fits as possible, herd them together, sell the hype, and hope that the candidates can do the rest of the work for you.

The reality is that recruiters are suffering along with job seekers. Job market saturation is arguably the byproduct of overseas outsourcing, widespread “right-sizing”, 1990’s dot-com collapses, and, of course, 9/11. Our economy has taken a hard hit and, as more and more fresh college graduates enter the workforce, it is not getting any easier, even for the most seasoned veterans in their fields. Recruiters are dealing with easily three or four times the workload that was expected in the “golden age” of the mid-90’s. There is also far more competition from other staffing and recruiting firms. The Recruiting Animal blog cites that the typical recruiter handles anywhere from 26-30 projects at a time on average, which is definitely more than recruiters experienced even 5 years ago. It’s no wonder recruiters are spending less time preparing and qualifying their candidates!

StumbleUpon, Digg, Web 2.0/3.0, Social Media – Why Should YOU Care?

Let’s play a game. I will toss some buzzwords at you and you stop me when you come across something that interests you. Here we go… De.licio.us, Technorati, Digg, StumbleUpon, Web 2.0, social media… Anything yet? Chances are nothing in that sentence really grabbed you. If it did, you may be amongst the 5% that actually cares about the ubiquitous Web 2.0 format and the push for social media. For everyone else in the world, why should YOU care? Let’s explore that now…

If none of the aforementioned buzzwords spoke to you, you may not be excited about the boom in social networking (the above diagram explains it all – well, not really); that is, all the sites like MySpace, Facebook, CherryTap, Hi5, LinkedIn, and the like that are out there. These sites are all part of a great movement called “Web 2.0” by some, or immersive user-driven web design by others. The terminology changes around depending on whom you speak with. Those on the technical side will use more tech-speak while those more on the business or “soft side” of things will use more seller talk and marketing terms. In the end, Web 2.0, or whatever you call it, is about making the web useful to the average user again.

If you used the Internet before the dawn of the World Wide Web, you may recall Bulletin Board Systems (arguably the precursor to modern-day forums software such as YaBB, SMF, and PHPBB), Gopher, Usenet, Telnet, and other fun services that are now all but obsoleted. In these modern times where instant gratification is demanded by virtually everyone, people want things fast and their way. The savvy information seekers of the Digital Age know to use the Web to avoid what can otherwise be more noisy, crowded information channels (i.e. television and other well-established mediums). Web 2.0 comes along, as nothing more but a general idea, and says “the web is the vehicle for those adventurous, insiquisitive seekers – give them the keys to that vehicle.”

Original Source: Relenet Social Network Services

 

Microsoft Brings Out SECRET WEAPON B: Premium Price Drops & XBox Elite

I have returned with more information about the rumored XBox 360 price drops and system reinvention. I think this topic alone has created much buzz, simply because everyone keeps waiting for the huge holiday sale, only to be disappointed with empty promises. I promised Black Friday and Thanksgiving Day sales for the XBox 360 and it happened, in spite of all the nay sayers trying to discredit the news bit (and spamming me on MySpace – thanks Brandon).

[ If you are like many console gamers and Halo 3 really excites you, you may want to read on! ]

With the first quarter of 2007 being mostly quiet, we see the same trends carrying on from 2006’s year-end news: PS3 still suffers from supply issues, forcing Sony to focus on their PS2. This leaves the next-gen arena mostly to Microsoft. Many say that this is the reason for which they will not be pushing price drops for a while, but I still beg to differ as it is much more complex than that. In fact, my colleagues at YouNewb have been dubious for a while until we got some mixed signals from certain Microsoft representatives. It turns out that the folks at Microsoft were telling consumers one thing and certain press/PR contacts another, essentially pitting us against each other!

Brand Marketing: When Perceived Value Wins

In my previous post, I talked about the marketing phenomenom known by many as “Starbucks”. In my opinion, Starbucks is one of the most powerful marketers in present day, up there with powerhouse brands like Disney and Apple. I highly recommend reading this post along with my previous post. I realize they are more long-winded than usual but that just means the articles are loaded with lots of useful gems and nugget of knowledge!

Reviewing my brief Starbucks case study, one of the key points I made was about how consumers often go with what is convenient and familiar, rather than what provides better quality or “value”. After writing that piece, I came across a brand marketing/power of presence blog by Lance Winslow which inspired me to revisit this topic. He is right on-point when he states that the power of presence and brand marketing theories apply to just about every facet of society. Starbucks definitely has the power of presence nailed, especially in Washington and New York. The interesting thing about the Starbucks brand is that many people can’t figure out what the logo really is yet they can spot it from a mile away – now THAT’S powerful!

The beauty of the Starbucks brand, to me, is that they are selling status – yes, STATUS! People figure that, if you can afford Starbucks on a regular basis, maybe two or three times a day, you are doing well for yourself; after all, spending $7-35 a day for coffee and perhaps a snack seems like such a frivolous expense when there are cheaper alternatives. Strabucks has become so viral that many company cultures revolve around people treating others to their products. I can recall many a workplace where there would be designated “coffee guys” that would go on runs for several people at once. Often, these coffee runners would be expected to pay for the coffees of those they are trying to suck up to. Amazingly, this gesture goes a long way. Buy your boss a coffee from the food cart on Main Street and you’ll get a funny look but buy him/her Starbucks and you get the “job well done” look.

Skills Schmills – What About Your W2?

Quite possibly the toughest type of marketing to do these days is self marketing (that is, selling yourself); that is, if you are on the market for a job. It seems that, in any line of work, if you are not incorporated, you are going to get the short end of the stick as both a freelancer and a job hunter. The Information Technology field is definitely not an exception; in fact, it is probably one of the places where employees are exploited the most. If you are a job hunter looking for an IT job, read on but, brace yourself: it will get ugly quickly.

Any IT field veteran can atest to this: the IT market is now more competitive than ever. Since outsourcing and overseaing are cheaper than hiring people internally, the career path IT guy has very little options beyond doing some cheap labor as a consultant and hoping he gets hired full-time. It used to be that the most skilled people would get the job if they made a good impression on the face-to-face interviews but, nowadays, you’re lucky to get even past the phone interview. I’ve heard it from many guys on the field: they’ll be overlooked because Joe College who just graduated and has no work history is cheaper labor and, if he can’t get the job done, there’s always India, Russia, or China; you can hire an entire call center for the price of one US IT guy if you go that route. Heck, even Brazil is becoming a sort of mecca for IT.

Why the massive increase in competition? Well, simply put, companies still do not see IT as a valuable asset even though it is the backbone of their business. They will cut corners and salaries even after disaster strikes because they look at an IT department as a cost center. The trend now is to get the guy that gets his hands in everything so he can take on three or four distinct jobs. Recruiters have very specific needs. You need to know specific software releases (down to the fourth decimal point, if you know what I mean), printer repairs, shell scripting, .Net framework, web development, and brain surgery just to become a junior-level network engineer. Past work experience doesn’t matter – just flash some paper credentials (and place lips to rear – just kidding).

Heck, the President can write a letter of recommendation for you and employers won’t care. They just want you to have credentials and low self esteem so you’ll take their terrible salary offer. It may sound cynical and exagerrated but I have yet to see otherwise. Most jobs these days go through recruiters unless you find a way to work around them or have someone on the inside that can get your foot in the door. Recruiters will undercut you as much as possible to get a nicer bonus on their side. Your best interest is not their top priority.

The Gaming Console Wars: Marketing Analysis

Before I get into a deeper look at the systems, I want it to be known that I am basing my opinions here on very initial impressions as gathered by following trends, chatting with other folks on the subject, and just gathering my own data. I don’t care about third-party research or the so-called “facts”. I’m offering a somewhat different look for those that are willing to look at it.

If you are a fanboy/fangirl, this is probably not the post to read.

Now that formalities are out of the way, let’s get on with the fun stuff. I’d like to go through some quick points and then go through my usual stream-of-consciousness review afterwards. Here are the big players to be discussed further:

>>> Wii >>>

The Story: Old and new meet to bring gaming back to the masses. Whether you are a “core gamer” or newbie, Nintendo has something for you.

The Myth: The system is only for kids.

The Truth: While it could be said that the Wii is better for kids than, say, the PS3 and 360, such a statement does not do the system justice. The Wii experience is something that can be enjoyed by people of all ages and gamers of all kinds so long as you are open-minded and don’t judge a book by it’s cover.

Segways: Wii owners probably like small, cute things and pretty colors. If they own iPods, they probably go for the mini or nanos. A matching iPod would be so slick. Nintendo really bundled in style with the sleek design of the Wii but they also “kept it real” by keeping their core gamers more than happy. Sleek design, throwback hits, strong returns, and Wi-Fi out of the box. It’s the DS Lite strategy on crack and I love it!

Target Market: Core Gamers, Casual Gamers, New Gamers, Online Gamers

Availability: Limited but more abundant than Sony’s self-imposed supply shortages – damn them to heck!

YAY:

• Classic games available for download, typically around $5-10. Hopefully that price will drop to make it more appealing but, regardless, it is a smart move. Imagine all your NES, SNES, Master System, and Genesis favorites available better than they were to begin with… It’s only the beginning!
• The motion-sensitive controllers make way for new mechanics. It’s what Power Glove and U-Force should have been but now with far more third-party support, which is what really counts. Games are being designed specifically with Wii controls in mind, rather than just ported over in a Willy-Nilly fashion. PS3 has something similar but the combination of two separate motion-sensitive devices is far more accurate and allows for more creativity when developing games.
• Nintendo is so confident that people will enjoy the Wii mechanics that there will be versions of games available on the Gamecube as well, providing distinctive experiences all on their own.
• Some extra bells and whistles were dropped to make the price competitive. Nothing that is really needed has been left out so no worries.
• The Wii sported what, to me, looked like the most diverse and impressive selection of launch titles but that is purely a subjective matter.
• Integration of features with the DS will enhance gameplay but not restrict it for non-owners.
• Nintendo seems to be the most sincere in their approach to the consumer. They have managed customer expectations brilliantly and I respect them for that. They do not care about next gen, they are all about the NEW GENERATION!
• Accessories are cheaper and more available as a whole so you don’t need to invest a whole lot to be able to get friends up in the action or expand the functionality of the console.
• If you love party games, minigames, and social gatherings, there’s really no better choice than the Wii. Time and again, you’ll see that Playstation fans will tell you that their favorite games are all single-player games whereas the XBox and Nintendo gamers are enjoying multiplayer settings. I also see a trend in the growing “only child” (recluse) Playstation gamer sector. Coincidence? I think not.

NAY :

• Very little online multiplayer seems to be available right now when compared to the competition. The infrastructure is there but it’s not being leveraged. I hope they don’t botch it up like they did with the DS (i.e. an awkard friend management system).
• Technology is lacking on the graphical and sound output side of things but this was intended. This means that Nintendo loses out on those that need to have eye candy and mere bragging rights over gameplay and fun.
• If you are looking for a DVD player or complete multimedia center, this is not it. The Wii is pure gaming fun for the all; nothing more, nothing less.
• The DS-enhanced features of the Wii have not been showcased and, really, most people that own a Wii at this point have a DS so it seems counter-productive for Nintendo to neglect this.
• 480p does not seem very appealing to most people even though this is how we’ve seen TV for a looooooong time and it was fine until HDTV came along and told us that it was no good. If you do not have a REALLY good TV, this is merely something on the data sheet that will be leveraged by snobs or elitists to make the Wii seem like a lesser system.
• The sensor bar, which is required for motion-sensitive mechanics, can be annoying for those that have little space and curious pets, especially the flying cats.
• On a similar note, the games that depend upon the physical motion mechanics can be annoying when played with several people in tight quarters. I live in New York City so, as you can imagine, my living quarters are not much better than your typical shoebox.
• If even a little physical activity wears you out, the Wii’s flagship games may be too much for you. The Surgeon General warns that too much Wii may cause heart attack or stroke – OH NOES! I’m kidding, BTW. Sadly, people complain about the need for actual motion because people do not want to exercise when gaming simply because gaming is meant to be a relaxing experience, unless you are playing DDR, but that’s different!
• Many reports indicate that the battery life on the Wii-mote is not very good, especially if you are a hardcore gamer. Extended gaming sessions should only take place with plenty of alkaline batteries handy. Hopefully, Nintendo devises some sort of docking station to answer PS3’s sexy and simple USB-based recharging system.

>>> Playstation 3 >>>

The Story: The best graphics, the best game franchises, and the sleekest system. Sony sells raw power in a stylish package. If you are a true gamer, you have to get this system. These are the beliefs that the supporters of Playstation 3 repeat in their heads – and you better not argue otherwise!

The Myth: This is the best and only system a hardcore gamer should have.

The Truth: The Playstation is only as good as it’s flagship games. I’m not sold on the controllers, the inflated price, or the big hype. Sony is notorious for bloating up their prices just because they have a strong brand. This is coming from a guy that has had everything Sony in the past. Right now, Final Fantasy, Metal Gear, DMC, Dynasty Warriors, and the few other games that may appeal to me are not enough to make me want the system. I’m a PC gamer so I’ve seen all the other stuff already; moreover, single-player games don’t do it for me. If you feel the same way, look elsewhere. Even the most optimistic folks must concede: it’s going to be a while before Sony really makes even a spark in the online gaming arena. Final Fantasy Online is not enough – the PC has it!

Segways: You’re probably an artist or rebel of some sort. Many Playstation owners give a wholehearted middle finger to XBox and, sometimes, their supporters. I can understand why seeing how you’re often on one side of the fence or the other. Even the game libraries are very distinct, in spite of some overlapping offerings. Playstation games just tend to have more of an epic air to them. They are creative, spectacular, flashy, and content-rich. Microsoft tries to copy this but it doesn’t seem to work for them. The rebellious, often loner personalities of the Playstation purists often means that they only care to play solo. If you’re looking for a online multiplayer haven, Playstation, as a whole, is not there yet. No worries – your iPod works with your PS3! The fun doesn’t stop there: Anime lovers can enjoy a nice little niche of little-known, cult titles straight from Japan – another middle finger to the XBox!!

Target Market: Core Gamers, New Gamers

Availability: Less than 400K units in the US currently.

YAY:

• Sony seems committed to keeping online multiplayer action free which is certainly very attractive to those that prefer human interaction over the often linear gameplay offered otherwise.
• Sony has the core Final Fantasy games on their platform and that alone makes PS3 a system to have.
• Playstation, historically, has offered some very unique titles that do not even get copycat versions on other systems. PS3 is naturally poised to offer some very distinctive games, as expected from the Sony line-up.
• Backwards compatibility seems to be less selective and more robust as a whole for the PS3. Built-in PSOne and PS2 emulators means that the PS3 has a huge library of games, making the PS3 a very worthwhile entry system for those new to the Sony world of gaming.
• Building upon the matter of backwards compatibility, PS3 is so committed to their products that they have made it so that each system improves the performance of former generations of products. Bless your souls. Microsoft should borrow some pages from Sony’s book on product loyalty.
• The PSP adds to the features that the PS3 offers, including support as a wireless controller. People can finally get the most out of the PSP, which has seen a mostly ho-hum game library up until recently.
• Partnerships put Sony in a good position. IBM’s Cell Technology alone really seems to overshadow SMP, Dual Core, or any comparable technologies.
• Launch titles for the PS3 were far superior than they were for XBox 360 in it’s dawning moment.
• The staples for the XBox 360 have, for the most part, been refined and moved to the PS3. New features, better gameplay, and overall “sexiness” will make it hard for people to choose the more watered-down versions on the XBox.
• The PS3 versions of the 360 games seem to be cheaper or equally priced from what I’ve seen from my favorite vendors, both online and in retail outlets. You get a better experience for the same price or cheaper? Hmmm… Tough call!
• The six-axis controller (United States Patent 5828813) design lends to true 360-degree control in 3D environments which will be great news for FPS and RPG fans alike as games become more immersive and interactive.
• For those who have invested in creating a complete home theater environment, the PS3 offers a very powerful multimedia experience that shows what Hi-Def is really all about.
• Though I do not like the feel and lay-out of the Playstation 3 controllers, I must say that I absolutely love the fact that you can recharge them via USB and a full charge lasts you quite a while. Pressure sensitivity, DualShock technology, and what is quite arguably the best analog implementation out there almost makes me covet a PS3 controller.
• The Sony platform seems to have more power of presence than Microsoft can muster up.  The brand power and overall viral nature of the Playstation 3 seems to far exceed that of the 360 but supply chain issues are not meeting the demand fast enough.

NAY:

• The online multiplayer community seems pretty weak so far, even after considering that it was only recently launched, and the focus still seems to be on epic/rich single-player content.
• If you are tired of the typical single-player grind, PS3 may not be the system for you, especially if the flagship games do not appeal to you.
• Limiting the launch supply of core systems was not cool, no matter what the driving force behind it was. It would have been better to delay the launch than create a crazy which had people literally killing others to get their hands on the system.
• Lowering the price of the PS3 in Japan and not the US really sent out some mixed signals, regardless of what crap the marketing people try to feed us.
• If you are like many gamers that have found the PSP library to be weak, the PSP support may not really thrill you, especially if certain features are restricted to only PSP users in the future. Besides, what are the chances that you’ll run into PSP owners that have all the games you have? Single-card download play is the way to go – PWNT!
• The high-tech overkill of PS3 makes the price point a bit too lofty. Even if you can afford to spend the cash, it almost seems like a waste knowing that the price will inevitably drop and a PC with better specs can be purchased for the same price, which is clearly a far better investment (unless all you care to do is game, of course). Maybe it’s just me but, if I buy a gaming console, I just want to game. For other entertainment, I have other venues.
• The lack of supply in the US has fed black market junkies as they realize how much people are fiending for this item. PS3 units are selling for upwards of $15,000 (yes, 15K USD) – RIDICULOUS!
• The level of control offered by the six-axis controllers pales in comparison when placed alongside the formidable Wii-mote and Nunchuk combination. Don’t worry: PS3 has better graphics!

>>> XBox 360 >>>

The Story: Microsoft doesn’t do story telling. They offer the ubiquitous gaming console that provides a PC-like experience with similar offerings as the Playstation and things like this and that. Basically, it’s no secret that Microsoft jumps on top of every trend in their efforts to extend their monopoly/empire. The XBox is a solid system but it doesn’t really excel in anything other than having some sexy specs on the data sheet. Heck, while the other systems focus on those broke 20 and 30-somethings, XBox goes straight for the middle-aged. “Hey Bob, want to play a few rounds of Madden on XBox Live?” “Sure John!”

The Myth: Microsoft has the biggest budget and can thus produce the best quality.

The Truth: While Microsoft may have a bottomless pit of money to draw upon, they seem to be investing this capital in all the wrong places. In terms of exclusive titles, the XBox has always had little to offer. Multiplayer is their big advantage and perhaps that extra cash may help out in that arena. They should consider expanding the XBox Arcade and free offerings if they plan to push that pay-to-play model much longer.

Target Market: Online Gamers, Core Gamers

Segways: Those that buy into the Media Center approach (integrate everything and force our standards upon everyone with an iron fist) to things and generally like the Microsoft way stand behind their faceless an short-lived products. It’s not all bad news. Microsoft offers loose integration and support of their own products cross-platform and even natively. If you jumped on the Zune without reservation, you more than likely have no complaint about the XBox 360 or are at least looking to get one, if you don’t already own one. XBox Live is the big thing for XBox and XBox 360 owners alike. Computer geeks and techies tend to like the XBox and consider it blasphemous to not own one or prefer another system over it; heck, I experienced this in my last (and final) full-time job in Corporate America, where everyone looked at me funny for owning a Gamecube and Playstation 2.

Availability: In a gaming store or multimedia megastore near you, if you care!

YAY:

• Though it is clear that both Sony and Nintendo plan to jump on the online multiplayer bandwagon en-masse, Microsoft still holds the trump card with XBox Live.
• Backwards compatibility is reliable and supports key titles. DOOM 3 is amongst these titles so, if you’re like me and you don’t play games to beat them, you can pick up where you left off on a brand-new XBox 360.
• Games like Gears of War and Dead Rising will remain exclusive for the foreseeable future. These exclusive games are tempting and quite unique in themselves.
• I find that the controllers on the XBox 360 are the most comfortable out of the latest batch of gaming consoles. They are intuitive and familiar for long-time gamers, whereas the Playstation controllers are only better in the eyes of the fanboys and fangirls, or those that liked the cramp-your-hand style of the SNES controllers. Of course, this is a matter of personal preference.
• For those that can’t afford the more expensive XBox 360, there is the core system option. It has no hard drive and apparently comes with a wired controller instead of the wireless but it still does everything else, apparently.
• Halo fans cannot live without the XBox.  Halo 3 is the game almost every XBox owner wants and needs.  Halo has become so viral on it’s own that it has almost single-handedly kept the XBox platform thriving.

NAY:

• XBox Live is pay-to-play which kinda stinks when you consider that you also have to buy the games and the price model is pretty rigid. I am still trying to convince friends to buy certain games AND get on Live, simply because XBC and other tunneling services have been made almost completely useless.
• Backwards compatibility only applies to certain titles which, once again, resounds Microsoft’s incessant insistence to abandon product lines whenever they have a new pet project on-hand.
• Game performance for the XBox titles does not seem to be improved on the XBox 360, for the most part, whereas the PS3 and PS2 both provide noticeable improvements on PSOne games.
• With over around a year as a headstart on the marketplace, Microsoft has failed to build a very attractive game library for the XBox 360. Promises of better things on the horizon aren’t enough. Halo 2, to me, was good but did not live up to the hype. I, for one, do not like empty promises.
• There are reported issues of overheating, system lock-up, and other bugs which require third-party upgrades to support extended play. Again, for this, get yourself a PC with a built-in cooling system and temperature monitoring!
• Microsoft seems to have completely abandoned local network play so now the LAN party appeal is gone.
• Overall, this quote shows how Microsoft’s marketing effort has been received by the hardcore gamers: “seriously, nobody cares about the XBox 360”. Check out any hardcore gamer discussion online, in a magazine, or on a show and you’ll see that this is the rule, not the exception.
• Why Microsoft even offers their core system is beyond me. They should just bite the bullet and offer the next-step-up at the entry price. Why? Hard drives are dirt cheap these days so, really, the tech-savvy folks will find a cheap after-market solution if you do not give people a readily-available solution. DO IT!
• A lack of variety really hurts Microsoft. XBox was mostly focused on FPS, hack-and-slash, and sports games. So far, there is little to show me that they are changing this. Supposedly, Microsoft is appealing to the more mature gamer yet they renig on their approach before offering the occassional non-mainstream (and sometimes kiddyish) game. Fable was supposed to be the answer to Final Fantasy (or something like that); it definitely fell short of expectations!

The term “core gamer” is used a lot by the marketing folks at these major companies. For our purposes, we’ll make it an all-encompassing container group that covers brand loyalists and fanboys/fangirls, as well as those that are serious gamers. The antithesis of the core gamer would be the casual or new gamers. When I discuss the target market here, I am referring to the markets that really seem to respond to the system, rather than whom the systems were intended for. The intentions of Sony and Microsoft are harder to mention beyond wanting to sell as much product as possible (which is what everyone wants) but I can honestly say that Nintendo is the only major player that has set their positioning for mass appeal, rather than appealing to the elitists, snobs, and fanboys/fangirls.

I know that even after all this analysis, some may be torn regarding what systems they want. Maybe each system has a game or two that really appeal to you. Personal preferences like controller types, physical appeal, system dimensions, and environmental accentuation are things that no one can choose for you. Personally, I find that the Sony controllers are my least favorite. I think they tried too hard to be stylish and do something different that, in effect, they got rid of the intuitive nature of gaming and made the system more for hardcore gamers. If you are a long-time Playstation person or a gaming veteran, it’s fine, but it’s still there.

Really, looking at launch titles generally tells you what type of gamer the companies are looking to focus on, even if they have targeted other consumers. XBox 360 is still doing the maulers and FPS games, trying to get some sort of online multiplayer action wherever possible. PS3 appeals to those that love the killer franchises which, according to many hardcore gamers (including myself), are pretty much untouchable. Wii comes in and offers a very distinct experience. I honestly cannot put this system in the same arena; not because it’s not as good but because it is so different that you can’t really draw comparisons. Wii’s appeal is that Nintendo is trying to break away from the snobbery of gaming and focus on the fun instead.

Snobbery of gaming, you say? Yes, there’s tons of it. Though many of us gamers are rebels in our own ways, we’ve fallen into a vast mainstream here: people now compare gaming systems as if they were luxury sports cars, focusing mostly on the labels, aesthetics, and hype. Just look at how people over-reacted when the Smash My Console folks took out the PS3. The fanboys spoke out by the masses, dismissing the social experiment as childish, wasteful, and pathetic. OH NOES – one less PS3 in the US until Sony decides to release more units. We better get them soon cause surviving on water and air alone is not enough!!

The biggest lie right now (propagated by the aforementioned snobbery) is that Wii is yet another system geared towards kids but anyone that played GameCube enough saw that Nintendo finally broke down and said “violence is fine, let the ESRB handle the dirty details.” The gaming industry has become like everything else: hype wins over quality. Clearly, this discussion is beyond the scope of any single post or thread so I’ll be expanding upon this as time progresses. >>> STAY TUNED! >>>