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My name is Yomar but, here, many know me as Yogizilla. In many ways, Yogizilla is my unfiltered alter-ego and personal brand, a virtual calling card that keeps me connected to all you wonderful geeks out there. Y3B represents the digital crossroads of my many geeky creative initiatives and business ventures. To think that a mere hobby would turn into such a big passion – I honestly did not see it coming! Nowadays, it’s hard to think of a world without blogs and social media, at least in their purest forms.
Now that my blog has a delicate balance of close friends, colleagues, clients, and total strangers, I figured it would be best to take a different approach to the obligatory “About” page. I have updated this page to address my favorite community questions, including these:
* What have you been up to?
* What is your “thing”, anyway?
* Why do you blog so much?
* What are your current business and creative ventures?
* When can I clean your mansion’s pool?
SIDEBAR: Yes, people have actually asked me about cleaning my mansion’s pool. I guess they fail to realize that I am not one for unnecessary excess and luxury. I am bohemian in nature, a simple man with simple needs. Give me a farm or ranch and I am fine. Heck, a cozy little house is fine too. As it is, I’ve lived in a shoebox apartment in Manhattan with a very unorganized, chaotic, and messy brother – I am definitely not picky! After a while, you learn to streamline your life and focus on the things that matter most.
I figure that those that really wish to know such things can read my blog or Google me; otherwise, we’re wasting time with silly small talk and I’m here for everyone, not mere self-promotion. Unlike most people, I don’t really care to brag about my personal endeavors though I will gladly share my experiences with those that genuinely wish to know about them. I am more interested in learning your story, the story of my readers, and building warmth and relationships. I want Y3B to be considered one of the web’s most authentic experiences.
Some of you have gotten past your bashful visiting habits and have written me some very nice notes and comments – keep them coming as they keep me focused! It’s always great connecting with others. The Information Age (or whatever folks want to tag it) has made it so easy to make warm connections, yet it’s also easier to take people for granted in all our haste and zeal.
Who I Am
My name is Yomar Lopez. I am of the human race. I am just a simple guy that enjoys the little things that life has to offer. My professional background has concentrated on Information Technology, Sales & Marketing, and Customer Service but writing has always been a passion of mine. I went to Pace University, where I focused on Computer Science and Psychology, mainly; however, a brunt of my knowledge comes from independent learning, peer collaboration, and hands-on work. I’m a Jack of all trades and I suppose a master of some as well! I have an inquisitive mind and take all so-called “facts” and “expertise” with a grain of salt. I enjoy digging deeper and sometimes over-analyzing things. I try to put all the hype aside. I eat shady sales people for lunch – not literally, of course!
While I don’t necessarily believe in labels (since they hardly capture the essence of anything), I could best be described as a video game geek, dabbler, dreamer, creative engineer, computer programmer, tech geek (or “techie”, if you prefer), and an all-around friendly guy. I love meeting like-minded people online and collaborating. If you want to get to know me better, check out The Mundane Chatter Podcast (MCP) Homepage and MCP Squidoo Lens And Geeky Portal – let us know what you think and join our ongoing conversations!
I love helping people and I think large corporations have forgotten how to do that. Customer service, R&D, and a complete marketing approach seem to lack. Most importantly, most have forgotten how to tell a good, authentic story. I want to change all that and start making some ripples. My mission is to do what I am passionate about, not merely what is profitable, and provide valuable (and often fun) content. Sounds a bit pre-canned, I know, but I feel that many people today are doing what pays the bills, not what truly fulfills them. I think it’s possible to do both. I’m trying to make a living helping others live, to put it in another manner. Helping people is my “thing”, because everyone has to have a thing, after all!
What Drives Me
I’ve always enjoyed following my heart and taking the road not often taken. I enjoy a challenge and learning new things every day – I guess that’s just the adventurous, romantic person in me! What truly gives me great joy is knowing that, at the end of the day, I made a difference, even if just in a small way. Sharing experiences and wisdom with others is huge. If you can learn from someone else’s life, why not listen for a bit? It is the mutual sharing of experiences, the art of storytelling, that we as a society have lost. Gone are the days of folklore, oral tradition, and compelling stories. A good story is rare these days, which is why the few of them that are around do really well. It’s a winner-take-all marketplace these days. I’m trying to do my part to bring back things to those ever-elusive better days. I am a creative spirit so my works manifest themselves in the most unexpected of ways whether it’s a blog entry, a magazine article, a book, a video game, or even a blurb on one of countless social networking sites.
Y3B In A Nutshell
My main WordPress blog, Y3B (you’re here), has become more topical and focused over time, though I still feature a very random assortment of articles. The common threads always seem to revolve around online marketing, the video game industry, customer service, storytelling, and all things social (media). That is still pretty broad, I know, but I am a man of very diverse interests. It’s 2011 (as of this update) and I’ve been slacking with my own blog, I know! I am looking to make up for lost time. Here are some of the topics I’m looking to discuss or build upon…
– Marvel Vs. Capcom 3 And The (Fall Of The) Japanese Video Game Industry (I will probably take this one over to DPO to maintain more of a focus here on Y3B)
– Practice What You Preach: Committing To One Blog a Week And Good SEO Practice
– The Free Hugs Campaign: Four Years And One Thousand PLUS Hugs Strong
– The Economy Of Video Games
– Old Is The New New: A Look At Video Game Trends
– Credit: An Archaic System That Screws Americans
– SEO Myths And Practical Tips For The Non-Technically “Little Guys”
Certainly, the release of these articles is contingent upon participation. Currently, social media and social gaming clan content are my hottest topics so I plan to give you more of what you all want. Feed the need, I say!
After much hard thought, TGAP is no more. I’ve decided to focus on more independent efforts to aide in building communities, developing content, designing digital entertainment, and marketing in new, exciting ways. TGAP lives on in spirit right here on Y3B!
The Lesson: In the business game, it’s easy to get caught up in “busy work”. These days I’m trying to get less caught up in the technical side of things and focus more on soft services. I suppose if you had to go with a black-and-white label, call me a Success Coach. I’m the friend that calls it how I see it while always trying to take a true personal interest in what drives you most.
Boredom is unfamiliar to me. I have quite a bit going on at all times. Currently, I am working with an old friend to relaunch a podcast. I have some video games and books on the backburner (those things don’t pay the bills NOW, unfortunately). Here are some of the projects that I am currently developing, writing content for, prototyping/testing, and the like…
– iPadHacks.com & Brinked.com: I will be developing quality content for these two affiliated web sites. It is an exciting project for me as I’ll be delving into subject matter I usually don’t pursue. Those of you that know me personally know I am not keen on Apple products but analyzing them as a business is fun. We’ll be focusing on technology, music download trends, tricks and hacks, and marketing.
– Y3B Migration: Finally, I have decided that it would be best to migrate to a self-hosted WordPress blog. I’ll likely maintain https://yogizilla.wordpress.com as a redirect domain. I’ve decided I simply can’t live without FTP access, plug-ins, and full control.. I suppose it’s the control freak in me! LOL
– Social Gaming Hub: This has been years in the making. I built NoF around the premise of bring gaming back to the masses and redefining what casual gaming really means, without the stigma of casual games being for bored housewives or people that can’t handle 3D games or intense competition. I’ve outlined some of these plans throughout my articles in the Video Games category so check it out and help me brainstorm!
– Spark: Based on ARC, a retro-style game with a rich history and addictive gameplay, Spark has done the impossible by improving the game and preserving all the things about ARC that we’ve loved for many, many years. We’re looking for new players so marketing efforts are a FULL GO! It’s a long road ahead and Spark will need more support to materialize the dreams and vision we share.
– Risque: This codename represents an overall goal to put out a few web-based games that have Risk mechanics incorporated into them. One will be free and the other will be a premium, pay-to-play, offering. I have some very neat mechanics that I think will create an experience that is not only user-friendly but high on replay value.
– Elysium Exile: If you like NiN, PJ Harvey, and/or Radiohead, this web site will fuse some of those styles together on all levels: the art, the music, the writing style… Should be very interesting! Currently, this project is delayed indefinitely until the artist finishes working on her latest album. She’s a perfectionist so it could be five years before we see that completed. Plus she recently had a baby so I’m sure that will keep her quite busy for a while. We miss you, Ariel!
– Crossroads: Community hubs and social network sites are huge these days. The market seems saturated but, if you look around, the ones that survive are the ones with a very special culture, deliberate direction, and an exciting story to go with it all. We’re looking to create a community focused on people that are moonlighting creative spirits, looking to break into their passions on a full-time basis. A fusion of geek, artistic, and subculture. Again, with break-through ideas like this, you have to find one consistent message that can easily be passed along by your audience. We are solidifying our marketing plan so that we can build around it, rather than have it as a mere after-thought. This is an auspicious project that will probably be held off until we prime our market with other, more focused web sites. Fast forward to present day (2011), I think there is still a need and a market for this but it’ll be tough to have a successful launch.. We shall see! I’m still considering a simplified approach much along the lines of DrudgeReport and SkimThat. A service that connects us to things that really matter to us without all the hype and fluff that makes us geeks jaded and skeptical.
– ORPG Web: I’ve long become dismayed with the many online RPG’s that have very little to do with role-playing. Many of the games are very linear, do not have any compelling stories, and feature gamers that talk OOC (out of character) all the time. This is fine but, for those that want an old-school role-playing experience, I am working on a web-based game that will provide open-ended experiences so that people can focus on the RP and not worry so much about looting, farming, and other annoying mechanics. Text-based and old-school RPGs are still very big so we think this can be a real winner if we can team up with the right folks!
Le Fufu Dossier
(a.k.a. the old text that I just do not have the heart to remove just yet)
If you’re reading this, you’ve probably Googled “Yogizilla” or stumbled across this page somehow. I think it suffices to say that I’m not exactly trying to cover my tracks here. I won’t be updating this page THAT often but feel free to bookmark and return to this page. People change and I’d like to think I am rather dynamic. I’ll probably throw together a selection of my favorite web sites of the moment, as well as some other recommendations (check out the Geeky Reviews section).
Heck, maybe I will even share some random nuggets of wisdom, poetry, and whatever may “perculate” in my noodle. Hope you enjoy it all madly! =o)
CURRENTLY INVADING Twitter, Squidoo, StumbleUpon, Squdioo, Quora (word on the street is that Vark is better), LinkedIn, and other social platforms. Add/follow Yogizilla – your support means a lot to me and I WILL reciprocate!
How’s my “driving”? Call 800-555-EVIAN and let us know (J/K, BTW)! Check out the Contact Yogizilla page here on Y3B so we can team up and make the Internet a better place!