Everywhere I turn, a friend or colleague tells me Facebook recently sent them a nastygram about spammy behavior. Each time, we have a laugh about it.. until someone gets suspended for the most asenine of reasons. I have not been a fan of Facebook for a while but now it is only getting worse. Let’s just say I am glad I did not put all my eggs in one basket…
As a free platform with full functionality out of the box, Facebook was a strong social network. It started as a site for college students to network with each other and turned into something much bigger and better. Facebook has blown up and become bigger than I am sure they originally anticipated. In my humble opinion, they became too big too fast.
Due to the rapid surge in growth (and selling out with their IPO, which means now it’s all about keeping shareholders, not users, happy), Facebook has scurried to find ways to monetize. Their strategy has been what we see so often: take away what we were already getting for free and water down the rest, essentially forcing people to pay if they want the same functionality. It’s the old bait-and-switch at work.
The Facebook model is brilliant yet tragically commonplace: give it away for free, create a dependency (or addiction), then monetize and take our candy away. On Facebook, we make friends and get fans only to find out they are Facebook’s property. Fan Pages are almost completely useless now as only a small percentage of your subscribers will see updates unless you pony up some money.