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A slightly different approach to entrepreneurial and geek-centric news and advice: gaming, game mechanics, online and inbound marketing (SEO inclusive), eclectic rantings, and assorted flavors.

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Category Archives: Total Engagement

The Social Media Break-Through We’ve Been Waiting For?

Posted on March 15, 2012 by Yogizilla
7

I owe you an explanation.

Those of you whom have been following my blogs and podcasts closely know that I am big on this authentic engagement stuff..  yet I have been rather MIA. I’ve been automating my social media more than I’ve been engaging, breaking my very own cardinal rule. And where are the blog updates and new #NJAB updates?? Egads!

Why have I been neglecting my social media homebase, my baby, Y3B?

Well, you know that elusive social media break-through all of us are aiming for (no, it’s not Pinterest or StumbleUpon)?  I found mine..  and the opportunity is there for you, too!

For well over a month now, I’ve been working with an exciting business called Social Prize.  Started off as a consultant and now I am part owner/partner (but that’s for another conversation). Now, before I go ranting and raving about how awesome sauce this project is, I want to share some value with you..  because that’s what I do here on Y3B!

Engage And Win With Social Prize!

Engage And Win With Social Prize!

Social Prize is an engagement and rewards platform that helps you rapidly grow your audience without breaking the bank.  We’re combining game mechanics, social media, and analytics to create a member-driven experience where relevant brands can connect with the consumers that are truly  excited about them.

We’re listening to our audience and giving them what they want, killing the noise and shifting from quantity to quality (good-bye mass/interrupt marketing). I’d like to share some of the things we are doing to help small businesses and lean start-ups grow (and how you can apply these principles in your own business)… Continue reading →

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Posted in Announcements & Site News, Contests & Promotions, Social Media & Interactive Marketing, Storytelling, Total Engagement, Warm Connections | Tagged engagement and rewards platform, group sweepstakes, measuring social media influence, social media engagement, social prize, social prize sweepstakes, social sweepstakes, team play sweepstakes, the value of your fans and followers, true social media roi, true social media rom, yomar latest project | 7 Replies

YOUR Personal Memorial Day: Remembering Uncomfortable Truths And Doing Something About It

Posted on May 30, 2011 by Yogizilla
12

@RichardAPacheco: A friend is someone who knows the song in your heart and can sing it back to you when You have forgotten the words.

My old buddy and former colleague speaks truth in this gem of a quote (thank you, Twitter) but I’m going to start off with a hard dose of reality: you may not have any friends who actually care about you. In fact, most don’t really give a shit about anyone but themselves. Get over it and move on.

Now, before you think I am merely making a bold statement for “shock jock” purposes, I reveal this to create urgency. As I write this, it is Memorial Day 2011. Many may be out BBQing, swimming, or just plain having a good time, shoving their worries and problems aside, if only briefly. We all need to escape sometimes.

On the flip side, this Memorial Day may find others remembering the tragedies and travesties in their lives or the lives of others. All that is fine and dandy but let’s make this Memorial Day something truly special to YOU. Go on, you’re allowed to be selfish.

While no man is an island and human interaction does indeed matter, what I’m here to discuss with you all is the stuff that holds us back. I’m talking about the loose ends, failures, shortcomings, and doubts that lead us to self-destructive behaviors, bad habits, and pesky insecurities. Here’s another simple reality check:

You have issues.

…And that’s okay: here’s WHY! Continue reading →

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Posted in Creating Urgency, Motivating & Leading, Personal Development, Positive Reinforcement, Principle-Based Leadership, Total Engagement | Tagged dealing with uncomfortable truths, making the necessary changes in you, memorial day celebration of the self, personal growth, personal memorial day revelations, postaweek2011, turning negative things into positive things, when you're sick and tired of being sick and tired | 12 Replies

Gaming Clan Series: Why Clans Die And The Motivation Behind Clan Hopping

Posted on May 5, 2011 by Yogizilla
7

Before we continue with this online gaming momentum we’ve built up, I want to thank all our Y3B supporters for your very detailed responses, subscriptions, and other participation. Just like with online gaming clans, social or competitive variants alike, contribution helps little sites like Y3B thrive! Our most recent discussions have spawned the Gaming Clan Series as a virtual workshop for video game geeks worldwide. I hope you all continue to enjoy this valuable online community-driven information!

NoF: Absolut Nipply!

Gamers and geeks are welcome at N-o-F.com – sign up on our forums!

Today, I’d like to discuss the major reasons clans stagnate or die (conversely, why they thrive). As you may have encountered yourselves, clan hoppers can cause many disruptions and doubts in a clan. Are they the main reason clans die?

(Hey, Nick, let’s make a funny cartoon depiction of a clan hopper with a hobo-style bag on a stick. This is the placeholder here.) Continue reading →

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Posted in ARC/Spark, Common Sense, Geeky Stuff, Good Advice, Motivating & Leading, Online Gaming, PC Gaming, Positive Reinforcement, Principle-Based Leadership, Total Engagement, Unity, Video Games, Warm Connections, Warmth, XBox Live | Tagged building up your social gaming clan, clan hoppers, clan hopping, gamer geek, growing your gaming clan, how gaming clans thrive or die, making the most of your gaming clan, n-o-f gamer geek online community, the biggest challenges gaming clans face, the success and failures of n-o-f, video game geek, why clan hoppers leave clans, why online gaming clans struggle | 7 Replies

Gaming Clan Series: The Essence And Benefits Of Gaming Clans And Leadership

Posted on May 3, 2011 by Yogizilla
15

Finally, we revisit what you and I are most passionate about: geeky video game talk!

In the usual Y3B style, this will be an in-depth look at all things video game geek as they relate to gaming clans. I feel this topic ties into pretty much everything we’ve tackled on Y3B. There is a great need and urgency in stabilizing and supporting video game clans and social groups because, quite frankly, they are keeping things going during dire times in the video game industry.

Fun fact: Y3B currently ranks #1 out of virtually billions of competing sites on Google for keywords “gaming clan leadership” and related search terms. This inspires me because, if there is anything I am passionate about, it’s the video game industry, from a gamer and developer perspective! I love hearing of little gaming clans that attain BIG success. The Internet makes it all possible if you know how to play the game. It’s also pretty neat that Google considers this site an authority on gaming clans (though The Guild has us beat on popularity hands-down). w00t!

The Guild - Knights Of Good Cosplay - Felicia Day ROCKS

Knights Of Good Cosplay

The Culture And Lifestyle Of Video Game Clans

Gaming clans typically fall into two categories:

  1. Competitive Gaming Team – I consider these types of clans to be more team or squad-oriented. Their main and often only goal is to win in their games of choice. By extension, fame and fortune is what drives them. Some of these clans are tightly-knit but most fall apart or rebuild constantly when individual members get inflated egos or losses start to become frequent.
  2. Social Gaming Clan – Gamers that don’t care for the work involved in becoming highly-competitive find themselves here. Casual gamers, to me, are more about having fun with games first. What most casual or social gaming clans do not realize is that you can be competitive and still have fun.

I believe the best clans employ principle-driven leadership and are driven by their core values and the overall vision and goals that bind them. I find greater satisfaction in networking with people and making friends wherever I go. This is what has made NoF successful. Of course, how success is defined by a clan or squad as a whole is what defines it.

It’s great that professional gaming has bolstered the video game industry but, on the other hand, it has corrupted the spirit of gaming. People have forgotten to have fun. Large pro gaming clans tend to have high-turnover because non-starters get antsy or feel unfulfilled. There needs to be total engagement for all members to be involved. A truly successful gaming clan pursues a greater purpose beyond just winning. After all, video games will come and go so you can’t stake your existence on a single undertaking if you want sustainable longevity.

While being in a gaming clan can and should be a lifestyle on it’s own, smart clans realize that people have other life priorities and habits. The successful gaming clan model embraces diversity and accounts for differences in schedules, priorities, and the like. It’s important to weave individuality and personal stories into the fabric of your clan, especially in it’s infancy.

How Gaming Clans Enhance The Social Experience: The Benefits, Support System, And Values

We saw how diversity becomes part of the collective story of a clan. In a similar manner, gaming clans become part of the lore and value of the video games we play and support. Video games these days lack good stories and longevity for the most part. As a result, the community drives activity, builds stories, and builds new content even when first-party efforts lack.

Being in a gaming clan should be about enhancing the online gaming experience. By extension, social gaming clans enrich online experiences and sometimes even our lifestyles as a whole. One way gaming clans do this is by establishing a support system that may otherwise lack in online games and communities of choice. As a clan member at any level, rank, or tenure, you get access to tools, perks, and peers with their own respective resources and inherent value.

Communication, participation, and interaction are all things gaming clans bolster. It’s not just what happens in-game or even in waiting/prep lobbies but, rather, the activity gaming clans drive from event to event. Remarkable gaming clans keep members in total engagement and facilitate things that would otherwise be troublesome or simply overlooked.

The best of the best gaming clans establish clear core values and principles, as set forth by accessible and visible guidelines, policies, goals, agendas, and the like. As with any worthwhile organization, a social gaming clan sets a deliberate direction rather than just coasting along playing video games. New skills, bond, and experiences are forged as clan members collaborate and contribute more to make the vision of their clan a reality. It’s an ongoing work, a masterpiece refined gradually and naturally, at least ideally.

Getting clan members to invest back into their clan is tough. The bonds built and the wisdom made wide-spread should be reward enough but savvy clans add other perks and incentives alongside the more subtle benefits of gaming clan membership. The more practical of these clans raise money to maintain web sites and software. They also outfit their members with gaming gear (hardware and accessories). Some go as far as to implement business models whereas members buy into premium services and benefits, including retail discount programs, flexible spending accounts, health care coverage, and more. While these items are rare, through collective economics and an increased urgency that gets all members to really pitch in, it’s possible for a social gaming clan to have real long-term growth and “upgrade options”, so to speak.

In NoF, we’ve often raised money for care packages, computer repairs, web site launches, car maintenance, and, in the most dire of situation, bill payments. In this manner, social gaming clans bring the focus to people, not games. Fun and fellowship come before competition and mere personal gain/self-gratification.

Leadership And Participation: Is It My Job Or Your Job?

By now you may think the concept of a gaming clan evolving into a social group and special interests group seems a bit idealistic and unrealistic, right? Well, that’s where leadership and active participation come into play. To have these things, there must be clear-set rules and goals in place. Systems should ease the mundane so “busy work” is minimal. Most importantly, you have to have compelling stories and reasons to drive not just activity but the right kinds of activity – productivity is the keyword!

You see, leading a clan is not just the job of the founder or main leader/chief. It’s not just up to officers and those with “power” to keep things moving along. Everyone needs to buy into the dream, the vision, the driving force of the gaming clan. That’s what maintains the core and spirit of a great clan, a gaming clan of legend!

I feel that, the bigger a gaming clan gets, the more the main leaders and founders have to focus on oversight and delegation. You don’t want to spread yourselves thin and burn out; after all, you want things to remain fun, even if structure and work are necessary “evils”. Setting a clear chain of command, appointing key roles, and spreading tasks and projects with some degree of redundancy ensures there is no single point of failure. Do not make the mistake of making it all about you. One-man shows do not last long because the story will lack dynamics and compelling reasons for all to get involved.

In a few words, leaders are not those with titles or power. Leaders do not merely manage, either. Leaders believe in something passionately and try to instill that passion in others, empowering all those around them. Check the elitism, power tripping, and drama at the door, please.. Or find a pro/gosu gaming clan instead. Hey, it’s different strokes for different folks so no worries!

Mutual Growth: Evolving As Individuals And Groups

In order to sustain your clan’s core and maximize loyalty-building opportunities, you need to unite with like-minded geeks and gamers. You don’t have to agree on everything but you do have to believe in your clan: the leadership, the vision, the goals, and the collective dream. Like I said before, everyone has to believe in what you’re about as an individual and as a clan.

Managing expectations is everyone’s job in a gaming clan or any organization, really. That means everyone has the responsibility to learn about their clan and share the ongoing story driving it all. You can’t wait for your clan leaders and officers to hold hands and spoon-feed information, folks.

Only once everyone develops a real appreciation for their clan and what it means to them can mutual growth happen. You have to care about others in your clan and your collective success and accomplishments. It’s a process and it takes time.

Sharing of your experiences is one great way to grow together. It’s one thing to be active, contribute, and participate but you add real value to your clan by sharing those actions and stories. This is especially important when a clan booms and reaches larger numbers. In an ideal world, all clannies, not just core members, will be tightly-knit in their specific groups and across the entire social gaming clan but that is a bit unrealistic. Still, everyone should at least be aware of what goes on in their clan beyond their specific gaming fronts and projects.

Going Offline: Taking Social Gaming Clan Skill Sets And Relationships Beyond Video Games

Once you build and uphold a solid foundation for your clan, you’ll find that the online gaming community doesn’t have to be a faceless world or a virtual collection of avatars and monikers. Once you make warm connections with your peers, your interest and enjoyment of the social gaming clan experience increases tenfold.

Consider the video game geek comedy web series, The Guild: as off-the-wall as some of the antics on The Guild are, there is quite a bit of truth in it all (it turns out the cast of this show truly come from humble beginnings like their characters and they all play or at least dabble in video games). When the Knights of Good finally met offline, new challenges arose. It’s hard enough to build chemistry in a game but, when we bring our personal lives into the fray, there are new rules to consider. The characters on The Guild learned this the hard way.

One thing I particularly love about The Guild web series is how it removes the stigma about video games being for fat nerds and losers. Sure, the members of the Knights of Good have their quirks and issues but they are real people with everyday lives. While we can’t expect our clannies to be so committed and geeky, the Kings of Good show us that embracing diversity and going beyond online spaces (or cyberspace, if you prefer) is important for building strong ties that will out-live any video game. This is important because no video game lasts forever, not even WoW (World of Warcraft). On that note, it turns out that Rift may very well be the next WoW but we shall see (personally, City of Heroes and Anarchy Online were my faves when I still messed with MMORPGs heavily).

Gamers and geeks come in different shapes and sizes. Respect people and love them FOR their differences, not in spite of. Chemistry takes time to build and, until then, you’re bound to encounter clannies that rub you the wrong way. While NoF has maintained a core with members with us over 5 or even 10 years, we know not everyone will become a hardcore clan member and that’s all right. I say to this: some clannies join for a reason and others join for a season (at times this is quite literal).

Another neat thing is how gaming clan involvement can build “real-life skills” and actually make you more marketable for certain jobs. There have been some articles appearing on the web pointing to this so it is encouraging to those of us that spend all too much time on video games. Regardless, there is much knowledge, wisdom, and experience to gain as an active gaming clan member. Above all else, it’s about having fun and meeting cool people – so get out there!

With all this in mind, I hope everyone reading this sees the value in gaming clan membership and the urgency in supporting social gaming clans.

Now I ask you: what do you enjoy most about being in a gaming clan? What are your personal goals? What are your gaming clan’s goals? Have you ever joined a gaming clan? How did you contribute and change the video game industry?

Please discuss. This is, by far, one of our favorite topics here on Y3B so don’t hold back: we want all the loot, err, goods!

Related Links:

  • How We Can Unite Gaming Clans And Make Video Games Fun Again
  • How To Run A Successful Social Gaming Clan, Newb Or Not

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Posted in Geeky Stuff, Motivating & Leading, Multiplayer Gaming, NoF, Online Gaming, PC Gaming, People Networking, Positive Reinforcement, Principle-Based Leadership, Spark, Total Engagement, Video Games, Warm Connections, Warmth, XBox Live | Tagged adding value to the online gaming experience, benefits of gaming clan membership, gaming clan leadership, gaming clans as social groups, knights of good the guild, n-o-f, newb leadership tips, nipples of fate gaming clan, NoF, postaweek2011, principle-driven gaming clan, social gaming clans, the guild web series, world of warcraft cosplay | 15 Replies

Work From Home Success: Staying Focused Amidst Your Chaotic Home Life

Posted on April 3, 2011 by Yogizilla
1

Today I return to one of my favorite ongoing topics: career success! My views here are a bit unconventional so sit tight as I do a quick primer. BTW, you have my good friend and (creative) work-out partner JulioFromNY.

If you’re familiar with folks like Robert Kiyosaki and John Addison, you may have come to the realization that working a 9-5 is not likely to ever give you true financial freedom. To amass real wealth AND find true fulfillment in life, it’s important to do something you are passionate about. Yes, I say that all the time.. Because it’s true!

Building residual income and understanding the cashflow quadrant will give you a vital edge but sustainable success demands FOCUS (which requires good ‘ol diligent persistence, of course). This is what I’m here to talk about tonight. You see, Julio posted about the challenges of working from home and it did something I really needed: it created urgency (yes, creating the urgency is a major topic for my blog here at Y3B as well – with due reason).

Julio hit some points that really hit home for me. His blog entry was all about time management, dealing with distractions, and staying engaged and productive! This article showed me that there is great urgency here because I know there are many like us trying to find the perfect work-life balance. Continue reading →

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Posted in Belief & Passion, Freelancing, Good Advice, Motivating & Leading, Personal Development, Principle-Based Leadership, Selling Yourself, Small Biz & Marketing, Storytelling, Total Engagement, Writing & Blogging | Tagged blogging tips, explaining the importance of your home-based work to your household, home based work, minimizing work distractions at home, staying productive, success as a freelancer, tips for creative freelancers, wfh tips, work from home tips, writing tips | 1 Reply

Free Hug Day and The Need For Warm Connections

Posted on September 10, 2007 by Yogizilla
15

I say it all the time: communication is a dying art. Communication is becoming more and more watered-down because human interaction is becoming so limited. As generations progress, we, the human creature, develop a greater need for space. It’s no wonder that people are more bulletproof, ideaproof, and recluse than ever before! We’ve become desensitized to just about everything, mostly because of the fears we’ve been instilled with by the mass media and the fact that, those we were raised around, never really learned the power of warm connections.

Along comes the Free Hugs Campaign to chop away at those barriers that many of us have erected. I firmly believe that we could all use a hug in this day and age. Some cultures are strict about physical contact and, in some places, government forbid many types of public displays of affection – it’s really a shame! Naturally, one must know their limits when matters of touch are concerned. Just like any marketing or communication in general, it is important to obtain the permission first. Once that door is open, let the warmth pour in!

We may not all have the tenacity and energy to go out there and hug random strangers, especially if you live in a generally-rude city, but why not give someone a hug today? Heck, even the walls need hugs…

Free hugs for everyone - even you, Mr. Brick Wall!

Continue reading →

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Posted in Belief & Passion, Dating, Digg Bumps, Free Hug, Good Advice, Hype & Buzz, Love & Romance, Motivating & Leading, People Networking, Personal Development, Positive Reinforcement, Power of Presence, PR, Principle-Based Leadership, Small Biz & Marketing, Third-Party Validation, Total Engagement, Viral & Word of Mouth, Warm Connections, Warmth | Tagged anges biz, Free Hug, free hug campaign, free hugs, hugsophere, Juan Mann, tatiana masis, Warm Connections, warm marketing, Warmth | 15 Replies

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