The Gaming Console Wars: Marketing Analysis

Before I get into a deeper look at the systems, I want it to be known that I am basing my opinions here on very initial impressions as gathered by following trends, chatting with other folks on the subject, and just gathering my own data. I don’t care about third-party research or the so-called “facts”. I’m offering a somewhat different look for those that are willing to look at it.

If you are a fanboy/fangirl, this is probably not the post to read.

Now that formalities are out of the way, let’s get on with the fun stuff. I’d like to go through some quick points and then go through my usual stream-of-consciousness review afterwards. Here are the big players to be discussed further:

>>> Wii >>>

The Story: Old and new meet to bring gaming back to the masses. Whether you are a “core gamer” or newbie, Nintendo has something for you.

The Myth: The system is only for kids.

The Truth: While it could be said that the Wii is better for kids than, say, the PS3 and 360, such a statement does not do the system justice. The Wii experience is something that can be enjoyed by people of all ages and gamers of all kinds so long as you are open-minded and don’t judge a book by it’s cover.

Segways: Wii owners probably like small, cute things and pretty colors. If they own iPods, they probably go for the mini or nanos. A matching iPod would be so slick. Nintendo really bundled in style with the sleek design of the Wii but they also “kept it real” by keeping their core gamers more than happy. Sleek design, throwback hits, strong returns, and Wi-Fi out of the box. It’s the DS Lite strategy on crack and I love it!

Target Market: Core Gamers, Casual Gamers, New Gamers, Online Gamers

Availability: Limited but more abundant than Sony’s self-imposed supply shortages – damn them to heck!

YAY:

  • Classic games available for download, typically around $5-10. Hopefully that price will drop to make it more appealing but, regardless, it is a smart move. Imagine all your NES, SNES, Master System, and Genesis favorites available better than they were to begin with… It’s only the beginning!
  • The motion-sensitive controllers make way for new mechanics. It’s what Power Glove and U-Force should have been but now with far more third-party support, which is what really counts. Games are being designed specifically with Wii controls in mind, rather than just ported over in a Willy-Nilly fashion. PS3 has something similar but the combination of two separate motion-sensitive devices is far more accurate and allows for more creativity when developing games.
  • Nintendo is so confident that people will enjoy the Wii mechanics that there will be versions of games available on the Gamecube as well, providing distinctive experiences all on their own.
  • Some extra bells and whistles were dropped to make the price competitive. Nothing that is really needed has been left out so no worries.
  • The Wii sported what, to me, looked like the most diverse and impressive selection of launch titles but that is purely a subjective matter.
  • Integration of features with the DS will enhance gameplay but not restrict it for non-owners.
  • Nintendo seems to be the most sincere in their approach to the consumer. They have managed customer expectations brilliantly and I respect them for that. They do not care about next gen, they are all about the NEW GENERATION!
  • Accessories are cheaper and more available as a whole so you don’t need to invest a whole lot to be able to get friends up in the action or expand the functionality of the console.
  • If you love party games, minigames, and social gatherings, there’s really no better choice than the Wii. Time and again, you’ll see that Playstation fans will tell you that their favorite games are all single-player games whereas the XBox and Nintendo gamers are enjoying multiplayer settings. I also see a trend in the growing “only child” (recluse) Playstation gamer sector. Coincidence? I think not.

NAY :

  • Very little online multiplayer seems to be available right now when compared to the competition. The infrastructure is there but it’s not being leveraged. I hope they don’t botch it up like they did with the DS (i.e. an awkard friend management system).
  • Technology is lacking on the graphical and sound output side of things but this was intended. This means that Nintendo loses out on those that need to have eye candy and mere bragging rights over gameplay and fun.
  • If you are looking for a DVD player or complete multimedia center, this is not it. The Wii is pure gaming fun for the all; nothing more, nothing less.
  • The DS-enhanced features of the Wii have not been showcased and, really, most people that own a Wii at this point have a DS so it seems counter-productive for Nintendo to neglect this.
  • 480p does not seem very appealing to most people even though this is how we’ve seen TV for a looooooong time and it was fine until HDTV came along and told us that it was no good. If you do not have a REALLY good TV, this is merely something on the data sheet that will be leveraged by snobs or elitists to make the Wii seem like a lesser system.
  • The sensor bar, which is required for motion-sensitive mechanics, can be annoying for those that have little space and curious pets, especially the flying cats.
  • On a similar note, the games that depend upon the physical motion mechanics can be annoying when played with several people in tight quarters. I live in New York City so, as you can imagine, my living quarters are not much better than your typical shoebox.
  • If even a little physical activity wears you out, the Wii’s flagship games may be too much for you. The Surgeon General warns that too much Wii may cause heart attack or stroke – OH NOES! I’m kidding, BTW. Sadly, people complain about the need for actual motion because people do not want to exercise when gaming simply because gaming is meant to be a relaxing experience, unless you are playing DDR, but that’s different!
  • Many reports indicate that the battery life on the Wii-mote is not very good, especially if you are a hardcore gamer. Extended gaming sessions should only take place with plenty of alkaline batteries handy. Hopefully, Nintendo devises some sort of docking station to answer PS3’s sexy and simple USB-based recharging system.

>>> Playstation 3 >>>

The Story: The best graphics, the best game franchises, and the sleekest system. Sony sells raw power in a stylish package. If you are a true gamer, you have to get this system. These are the beliefs that the supporters of Playstation 3 repeat in their heads – and you better not argue otherwise!

The Myth: This is the best and only system a hardcore gamer should have.

The Truth: The Playstation is only as good as it’s flagship games. I’m not sold on the controllers, the inflated price, or the big hype. Sony is notorious for bloating up their prices just because they have a strong brand. This is coming from a guy that has had everything Sony in the past. Right now, Final Fantasy, Metal Gear, DMC, Dynasty Warriors, and the few other games that may appeal to me are not enough to make me want the system. I’m a PC gamer so I’ve seen all the other stuff already; moreover, single-player games don’t do it for me. If you feel the same way, look elsewhere. Even the most optimistic folks must concede: it’s going to be a while before Sony really makes even a spark in the online gaming arena. Final Fantasy Online is not enough – the PC has it!

Segways: You’re probably an artist or rebel of some sort. Many Playstation owners give a wholehearted middle finger to XBox and, sometimes, their supporters. I can understand why seeing how you’re often on one side of the fence or the other. Even the game libraries are very distinct, in spite of some overlapping offerings. Playstation games just tend to have more of an epic air to them. They are creative, spectacular, flashy, and content-rich. Microsoft tries to copy this but it doesn’t seem to work for them. The rebellious, often loner personalities of the Playstation purists often means that they only care to play solo. If you’re looking for a online multiplayer haven, Playstation, as a whole, is not there yet. No worries – your iPod works with your PS3! The fun doesn’t stop there: Anime lovers can enjoy a nice little niche of little-known, cult titles straight from Japan – another middle finger to the XBox!!

Target Market: Core Gamers, New Gamers

Availability: Less than 400K units in the US currently.

YAY:

  • Sony seems committed to keeping online multiplayer action free which is certainly very attractive to those that prefer human interaction over the often linear gameplay offered otherwise.
  • Sony has the core Final Fantasy games on their platform and that alone makes PS3 a system to have.
  • Playstation, historically, has offered some very unique titles that do not even get copycat versions on other systems. PS3 is naturally poised to offer some very distinctive games, as expected from the Sony line-up.
  • Backwards compatibility seems to be less selective and more robust as a whole for the PS3. Built-in PSOne and PS2 emulators means that the PS3 has a huge library of games, making the PS3 a very worthwhile entry system for those new to the Sony world of gaming.
  • Building upon the matter of backwards compatibility, PS3 is so committed to their products that they have made it so that each system improves the performance of former generations of products. Bless your souls. Microsoft should borrow some pages from Sony’s book on product loyalty.
  • The PSP adds to the features that the PS3 offers, including support as a wireless controller. People can finally get the most out of the PSP, which has seen a mostly ho-hum game library up until recently.
  • Partnerships put Sony in a good position. IBM’s Cell Technology alone really seems to overshadow SMP, Dual Core, or any comparable technologies.
  • Launch titles for the PS3 were far superior than they were for XBox 360 in it’s dawning moment.
  • The staples for the XBox 360 have, for the most part, been refined and moved to the PS3. New features, better gameplay, and overall “sexiness” will make it hard for people to choose the more watered-down versions on the XBox.
  • The PS3 versions of the 360 games seem to be cheaper or equally priced from what I’ve seen from my favorite vendors, both online and in retail outlets. You get a better experience for the same price or cheaper? Hmmm… Tough call!
  • The six-axis controller (United States Patent 5828813) design lends to true 360-degree control in 3D environments which will be great news for FPS and RPG fans alike as games become more immersive and interactive.
  • For those who have invested in creating a complete home theater environment, the PS3 offers a very powerful multimedia experience that shows what Hi-Def is really all about.
  • Though I do not like the feel and lay-out of the Playstation 3 controllers, I must say that I absolutely love the fact that you can recharge them via USB and a full charge lasts you quite a while. Pressure sensitivity, DualShock technology, and what is quite arguably the best analog implementation out there almost makes me covet a PS3 controller.
  • The Sony platform seems to have more power of presence than Microsoft can muster up.  The brand power and overall viral nature of the Playstation 3 seems to far exceed that of the 360 but supply chain issues are not meeting the demand fast enough.

NAY:

  • The online multiplayer community seems pretty weak so far, even after considering that it was only recently launched, and the focus still seems to be on epic/rich single-player content.
  • If you are tired of the typical single-player grind, PS3 may not be the system for you, especially if the flagship games do not appeal to you.
  • Limiting the launch supply of core systems was not cool, no matter what the driving force behind it was. It would have been better to delay the launch than create a crazy which had people literally killing others to get their hands on the system.
  • Lowering the price of the PS3 in Japan and not the US really sent out some mixed signals, regardless of what crap the marketing people try to feed us.
  • If you are like many gamers that have found the PSP library to be weak, the PSP support may not really thrill you, especially if certain features are restricted to only PSP users in the future. Besides, what are the chances that you’ll run into PSP owners that have all the games you have? Single-card download play is the way to go – PWNT!
  • The high-tech overkill of PS3 makes the price point a bit too lofty. Even if you can afford to spend the cash, it almost seems like a waste knowing that the price will inevitably drop and a PC with better specs can be purchased for the same price, which is clearly a far better investment (unless all you care to do is game, of course). Maybe it’s just me but, if I buy a gaming console, I just want to game. For other entertainment, I have other venues.
  • The lack of supply in the US has fed black market junkies as they realize how much people are fiending for this item. PS3 units are selling for upwards of $15,000 (yes, 15K USD) – RIDICULOUS!
  • The level of control offered by the six-axis controllers pales in comparison when placed alongside the formidable Wii-mote and Nunchuk combination. Don’t worry: PS3 has better graphics!

>>> XBox 360 >>>

The Story: Microsoft doesn’t do story telling. They offer the ubiquitous gaming console that provides a PC-like experience with similar offerings as the Playstation and things like this and that. Basically, it’s no secret that Microsoft jumps on top of every trend in their efforts to extend their monopoly/empire. The XBox is a solid system but it doesn’t really excel in anything other than having some sexy specs on the data sheet. Heck, while the other systems focus on those broke 20 and 30-somethings, XBox goes straight for the middle-aged. “Hey Bob, want to play a few rounds of Madden on XBox Live?” “Sure John!”

The Myth: Microsoft has the biggest budget and can thus produce the best quality.

The Truth: While Microsoft may have a bottomless pit of money to draw upon, they seem to be investing this capital in all the wrong places. In terms of exclusive titles, the XBox has always had little to offer. Multiplayer is their big advantage and perhaps that extra cash may help out in that arena. They should consider expanding the XBox Arcade and free offerings if they plan to push that pay-to-play model much longer.

Target Market: Online Gamers, Core Gamers

Segways: Those that buy into the Media Center approach (integrate everything and force our standards upon everyone with an iron fist) to things and generally like the Microsoft way stand behind their faceless an short-lived products. It’s not all bad news. Microsoft offers loose integration and support of their own products cross-platform and even natively. If you jumped on the Zune without reservation, you more than likely have no complaint about the XBox 360 or are at least looking to get one, if you don’t already own one. XBox Live is the big thing for XBox and XBox 360 owners alike. Computer geeks and techies tend to like the XBox and consider it blasphemous to not own one or prefer another system over it; heck, I experienced this in my last (and final) full-time job in Corporate America, where everyone looked at me funny for owning a Gamecube and Playstation 2.

Availability: In a gaming store or multimedia megastore near you, if you care!

YAY:

  • Though it is clear that both Sony and Nintendo plan to jump on the online multiplayer bandwagon en-masse, Microsoft still holds the trump card with XBox Live.
  • Backwards compatibility is reliable and supports key titles. DOOM 3 is amongst these titles so, if you’re like me and you don’t play games to beat them, you can pick up where you left off on a brand-new XBox 360.
  • Games like Gears of War and Dead Rising will remain exclusive for the foreseeable future. These exclusive games are tempting and quite unique in themselves.
  • I find that the controllers on the XBox 360 are the most comfortable out of the latest batch of gaming consoles. They are intuitive and familiar for long-time gamers, whereas the Playstation controllers are only better in the eyes of the fanboys and fangirls, or those that liked the cramp-your-hand style of the SNES controllers. Of course, this is a matter of personal preference.
  • For those that can’t afford the more expensive XBox 360, there is the core system option. It has no hard drive and apparently comes with a wired controller instead of the wireless but it still does everything else, apparently.
  • Halo fans cannot live without the XBox.  Halo 3 is the game almost every XBox owner wants and needs.  Halo has become so viral on it’s own that it has almost single-handedly kept the XBox platform thriving.

NAY:

  • XBox Live is pay-to-play which kinda stinks when you consider that you also have to buy the games and the price model is pretty rigid. I am still trying to convince friends to buy certain games AND get on Live, simply because XBC and other tunneling services have been made almost completely useless.
  • Backwards compatibility only applies to certain titles which, once again, resounds Microsoft’s incessant insistence to abandon product lines whenever they have a new pet project on-hand.
  • Game performance for the XBox titles does not seem to be improved on the XBox 360, for the most part, whereas the PS3 and PS2 both provide noticeable improvements on PSOne games.
  • With over around a year as a headstart on the marketplace, Microsoft has failed to build a very attractive game library for the XBox 360. Promises of better things on the horizon aren’t enough. Halo 2, to me, was good but did not live up to the hype. I, for one, do not like empty promises.
  • There are reported issues of overheating, system lock-up, and other bugs which require third-party upgrades to support extended play. Again, for this, get yourself a PC with a built-in cooling system and temperature monitoring!
  • Microsoft seems to have completely abandoned local network play so now the LAN party appeal is gone.
  • Overall, this quote shows how Microsoft’s marketing effort has been received by the hardcore gamers: “seriously, nobody cares about the XBox 360”. Check out any hardcore gamer discussion online, in a magazine, or on a show and you’ll see that this is the rule, not the exception.
  • Why Microsoft even offers their core system is beyond me. They should just bite the bullet and offer the next-step-up at the entry price. Why? Hard drives are dirt cheap these days so, really, the tech-savvy folks will find a cheap after-market solution if you do not give people a readily-available solution. DO IT!
  • A lack of variety really hurts Microsoft. XBox was mostly focused on FPS, hack-and-slash, and sports games. So far, there is little to show me that they are changing this. Supposedly, Microsoft is appealing to the more mature gamer yet they renig on their approach before offering the occassional non-mainstream (and sometimes kiddyish) game. Fable was supposed to be the answer to Final Fantasy (or something like that); it definitely fell short of expectations!

The term “core gamer” is used a lot by the marketing folks at these major companies. For our purposes, we’ll make it an all-encompassing container group that covers brand loyalists and fanboys/fangirls, as well as those that are serious gamers. The antithesis of the core gamer would be the casual or new gamers. When I discuss the target market here, I am referring to the markets that really seem to respond to the system, rather than whom the systems were intended for. The intentions of Sony and Microsoft are harder to mention beyond wanting to sell as much product as possible (which is what everyone wants) but I can honestly say that Nintendo is the only major player that has set their positioning for mass appeal, rather than appealing to the elitists, snobs, and fanboys/fangirls.

I know that even after all this analysis, some may be torn regarding what systems they want. Maybe each system has a game or two that really appeal to you. Personal preferences like controller types, physical appeal, system dimensions, and environmental accentuation are things that no one can choose for you. Personally, I find that the Sony controllers are my least favorite. I think they tried too hard to be stylish and do something different that, in effect, they got rid of the intuitive nature of gaming and made the system more for hardcore gamers. If you are a long-time Playstation person or a gaming veteran, it’s fine, but it’s still there.

Really, looking at launch titles generally tells you what type of gamer the companies are looking to focus on, even if they have targeted other consumers. XBox 360 is still doing the maulers and FPS games, trying to get some sort of online multiplayer action wherever possible. PS3 appeals to those that love the killer franchises which, according to many hardcore gamers (including myself), are pretty much untouchable. Wii comes in and offers a very distinct experience. I honestly cannot put this system in the same arena; not because it’s not as good but because it is so different that you can’t really draw comparisons. Wii’s appeal is that Nintendo is trying to break away from the snobbery of gaming and focus on the fun instead.

Snobbery of gaming, you say? Yes, there’s tons of it. Though many of us gamers are rebels in our own ways, we’ve fallen into a vast mainstream here: people now compare gaming systems as if they were luxury sports cars, focusing mostly on the labels, aesthetics, and hype. Just look at how people over-reacted when the Smash My Console folks took out the PS3. The fanboys spoke out by the masses, dismissing the social experiment as childish, wasteful, and pathetic. OH NOES – one less PS3 in the US until Sony decides to release more units. We better get them soon cause surviving on water and air alone is not enough!!

The biggest lie right now (propagated by the aforementioned snobbery) is that Wii is yet another system geared towards kids but anyone that played GameCube enough saw that Nintendo finally broke down and said “violence is fine, let the ESRB handle the dirty details.” The gaming industry has become like everything else: hype wins over quality. Clearly, this discussion is beyond the scope of any single post or thread so I’ll be expanding upon this as time progresses. >>> STAY TUNED! >>>

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11 thoughts on “The Gaming Console Wars: Marketing Analysis

  1. Hey Yogizilla, I’m from YouNEWB.com.. Just wanted to drop by and say you have some great articles here.. If you find the time, would you mind sending me an e-mail? Thanks!

  2. Sure thing! If anyone is curious, I do freelance and have been known to do some ghost writing. Our team at Two Guys & A Pencil has tons of services for helping folks develop content, market themselves, and manage their business. Yes, I *HAD* to go for the shameless plug there! Thanks for the feedback, Kyle! =o]

  3. Pingback: You NEWB » Blog Archive » Sony and Microsoft Take Off Their Kiddy Gloves

  4. Pingback: The Gaming Console Wars: Initial Thoughts « Yogizilla’s Blankity Blank-Blank

  5. Just a heads-up: I mean no offense by calling anyone a fanboy! Certainly, the negative connotation is that fanboys are fanatical, over-zealous aficionados that will blindly defend their content, artist, platform, gadget, or whatever of choice. I am just having fun here but I do ask that everyone keep an open mind.

    Months later, this outlook still remains the same. Microsoft owns the online gaming market on the console side of things. The Wii is bringing people together once again, just like the NES did. Sony is arrogant and their marketing stinks but, damn, they have some good games! Haha… Hey, the numbers say it all (the PS2 *STILL* outsells the PS3 – LOL)!

    I say to Nintendo: GOOD FOR YOU! Don’t call it a comeback, they’ve been here for years! Hmmm.. I heard that somewhere… ;o)

  6. The next generation of gaming is upon us, and the console wars have begun. NexGen Wars.com has spent countless hours researching sales facts from dozens of sources to track the worldwide sales of the consoles and monitor the next generation of console wars between the Microsoft Xbox 360, the Sony Playstation 3, and the Nintendo Wii. Remember, these numbers are only estimates, but they are constantly monitored and updated to assure the closest estimates possible for the Xbox 360, Playstation 3, and Wii.

  7. The next generation of gaming is upon us, and the console wars have begun. NexGen Wars.com has spent countless hours researching sales facts from dozens of sources to track the worldwide sales of the consoles and monitor the next generation of console wars between the Microsoft Xbox 360, the Sony Playstation 3, and the Nintendo Wii. Remember, these numbers are only estimates, but they are constantly monitored and updated to assure the closest estimates possible for the Xbox 360, Playstation 3, and Wii.

    • Nice site!

      I like the clean, simple layout and the real-time tickers are a great quick reference tool. What’s interesting to note here is that, while the Wii has clearly out-sold both the XBox 360 and PS3 combined, Nintendo is struggling a bit. Why, one may ask? Well, the real “power indicator” here lies in software penetration and attachment rates (console sales mean very little if they are not getting those attachments and retaining customers). Typically, Wii owners stick to Wii Sports and a handful of first-party franchise titles. Beyond the typical Wii Fit, Mario, and Zelda offerings, few Wii gamers delve into third-party applications.

      I think Nintendo’s best strategy at this point would be rethinking their online gaming approach. If there was a more seamless integration of Wii and DS functions, that’d be a great start. Game servers should also be more centralized so that there can be more of a community feeling. In my opinion, that is what is really lacking on the Nintendo gaming front and it still aligns very well with their commitment to casual and family gaming. While this would be a good initiative for Nintendo, they also should take more advantage of their core mechanics. Nintendo is looking at some very stiff competition in coming months as Microsoft and Sony jump onto the motion-driven gaming bandwagon.

      Previous console wars have all boiled down to third-party support (which is why Sega struggled with their otherwise revolutionary Dreamcast system) but the growing popularity of online gaming has made the battlefield quite more level. Sony had the strongest showing in recent electronics and digital entertainment expos/conventions, yet I still feel they are riding their pride a bit too far, if you get my drift. The PS3’s strength lies in innovative peripheral engineering and high quality standards. Sony is still clinging on to some exclusive IPs (Intellectual Properties) but is it enough?

      On the other hand, Microsoft finally wised up and decided to put out an XBox 360 with less hardware issues and more functionality out-of-the-box. Things we took for granded such as digital audio outputs and native wireless support are now included. I feel that Microsoft should show more commitment to their existing market by providing free support for those experience common hardware failure. By doing so, they can boost customer confidence. Perhaps a partial recall is in order. Quite honestly, the hardware fixes are very easy but, if one ventures into DIY fixes, they void their warranty. This has many consumers quite frustrated with the XBox 360.

      Ultimately, it comes down to the games. All the consoles offer a lot of the same stuff and very similar gaming experiences. The exclusive games are what divides the marketplace right now. The Wii lacks the hardware horsepower of the XBox 360 and the PS3 so they need to play up their strengths and drive more value through their software offerings. I have a vision for the Wii to become more of a social gaming platform but, for that to happen, there really needs to be a more substantial online gaming platform. Nintendo’s Friend Code system is cute but not very practical or flexible. I also feel that it puts a damper on used game software penetration for Nintendo, since some games will only pair to one system at a time.

      One thing that has helped Nintendo keep such a strong market share is the fact that they have controlled their demand by keeping the supply of Wii consoles quite low. I’ve seen interest tapering off but the fact that it’s still somewhat difficult to get your hands on a Wii console in some local markets makes it almost an instant “VIP Status” to even own one. That is why Nintendo will keep outselling Microsoft and Sony during the holiday season. I think Microsoft and Sony are going about competing the wrong way. They’re trying to tap into the casual gaming market yet they have ways to go in perfecting what they already do.

      Really, I can go on forever with analysis of the entire situation but I guess we’ll see how successful these efforts all are come the holiday season. Expect to see some surprises starting as early as September, especially as retail stores begin Christmas sales events earlier each year…

    • Thanks for sharing this! I usually unapprove or ignore blatant plugs but this site is interesting. The current numbers do not surprise me, though. If you look at the console units sold, it’s misleading. Software penetration and attachment rates are key here.

      If you consider attachment rates, the Wii is way behind the XBox 360 and PS3. Considering that’s where the real money is made, that’s bad news for Nintendo. First-party releases do well for them but they have almost no stand-out third-party games. Lack of third-party support is what hurt Sega several years back. Fortunately, Nintendo has some timeless IPs that will always sell and they pretty much dominate the handheld/portable gaming market, if you don’t include smartphone numbers.

      Holiday sales have been been on a decline, especially for Sony and Nintendo. Just a year or so ago, Wii’s and PS3’s were hard to come by but now they’re all over the place. XBox 360’s are a little tougher to find, especially in my local market in the CSRA/Central Georgia vicinity.

      It’s interesting looking at all these numbers. We’ll have to see if there are some stats for attachments and software sales. I’m pretty sure the PS3 sells an average of 4-7 attachments per console whereas the Wii is more around 2-4. Then you have the XBox 360 at around 5-8. Those are just my own personal rough estimates.

      Seeing how exclusive franchises are dwindling down, it all comes down to the core experience, as determined by hardware preferences, online gaming habits, and favorite genres. All three consoles still offer their own distinct takes with online play and genre focus, so to speak.

      Again, thanks for sharing! For future reference, if you’re going to plug your business/project/venture, at least share your first name. I’m pretty sure your name is not “Big Bx Download”. ;o)

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