An Internet Buffet – Satire, SEO, and SoMe

Hello and welcome to my brand-spanking-new weekly blog and social media round-up, tentatively branded as the Weekly Internet Buffet!

NOTE:  Due to my work over at Geeky Antics Network Global (GANG) and HorsePLAY! LIVE, I will not be continuining my weekly round-up..  At least for now!

20131025-150541.jpg

Special thanks to DonasDays on BlogSpot for the neat image and San Faryna for the blog soup idea!

This is similar to what I have done before with the previous #supportathon and comment brigade campaigns but with a greater focus on curation. I believe that the most successful, accomplished, and fulfilled marketers embrace and live out the 3Cs of online business and conversions (a’la CRO, networking, and lead nurturing). Consumer, Curator, and Collaborator (more on that at another time). The 3Cs remind us that wearing different hats is okay and, more importantly, they help us appreciate the value in all [content] marketing.

With this ongoing initiative, I hope to support lesser-known thought leaders and content marketers while curating some useful, if not fun, tidbits from around the Internet. Of course, this will make it much easier for me to keep up with all the sites I maintain. Everyone wins!

In this manner, I hope we can become collaborators and support each other in more meaningful, consistent ways. So, without further ado, here are my picks for the week!

Stan Faryna is an old friend and I always admire his passion and poetic expression. Each of his pieces always seem to balance philosohical, philanthropic, and practical perspectives. In this continuation of the long-running Social Media DOHs series, Stan revisits favorite themes in value and self-promotion. His creative style will have you quite contemplative and perhaps introspective, too.

http://stanfaryna.wordpress.com/2013/08/22/self-promotion-value-and-other-social-media-dohs/#more-5274

Tim Haverford at NISM (National Institute for Social Media) Online shares five simple reasons why every professional should invest more time in their online presence. Truth be told, I usually skip list-based posts but this is a solid, concise article. For me, the main take-away here is protecting your brand. If you don’t build up your online reputation, someone else will.. And that also leaves your intellectual property at great risk!

http://nismonline.org/five-important-reasons-why-professionals-should-invest-more-time-in-their-online-presence/

Twitter IPO speculation has been quite pervasive in the last month or so and with good reason. No other social network has the global reach, cultural adaptability, and accessibility that Twitter does. My pal Christian Hollingsworth compares Twitter with Facebook and, clearly, we see his social media preference. I am with him, too!

What will the Twitter IPO bring or take away? It is really anyone’s guess. I just hope they have a sustainable revenue model in place. My concern is that Twitter will start to scale back features and kick third-party supporters in the balls, much like Facebook did when they went public…

http://smartboydesigns.com/speculation-surrounds-twitters-ipo/

Obligatory SEO-related content? Absolutely!

The next three links revolve around Google Hummingbird for the most part. First off, SearchEngineWatch (that’s right: not Moz) explains what “Not Provided” means in Google Analytics.. And how we, as small businesses and solopreneurs, can brace ourselves and adapt better.

http://searchenginewatch.com/article/2298881/What-Not-Provided-Google-Hummingbird-Mean-for-Small-Business-SEO

Queries/keywords Not Provided? No problem!

Note the evolution of SEO in just five years or so, as visually represented there. The HubSpot “Evolution of SEO” infographic is fantastic. In fact, if you struggle getting clients to see the value in your SEO services, this is a great tool. We see that a variety in content and creativity have more value now than ever before.

SEW reinforces what many of us veteran SEOs already knew and have advised for close to a decade: breadth of content is the key. This means casting a wider net while listening and measuring more. See what works for you and try new things. In short, keep content fresh and don’t force/spam niche or specializations just to rank up. Yes, that means you can’t just produce lists every day, though those have their place.

http://www.searchenginepeople.com/blog/what-programmatic-marketing-is-all-about-and-why-it-matters.html

Speaking of breadth of content, SEP sure has a wide variety of content. I trust the Search Engine People.. And Ruud Hein is also quite awesome and entertaining! I appreciate that they tackle all facets and tangent issues in SEO and Inbound Marketing. The above link will make a little sense of new marketing buzz words. WTF is programmatic marketing, anyway?

Back to this Not Provided business, KISSmetrics provides three great work-arounds for uncovering queries/sources which revolve around user behaviors, CPC/SEM, landing pages, and less traditional SEO tactics. Clearly, we can’t rely on Google or even Bing for our analytics and webmaster tools, so here are some ways we can be more self-sufficient and aware of how our content really performs.

http://blog.kissmetrics.com/unlock-keyword-not-provided/

“Recognize your influence. Recognize timing. Be intentional with your words.”

This powerful quote comes from former Navy enlistee and present-day Qualatech team leader/trainer, Matt Law. The next link goes to his article, which digs deeper into what leadership really means.. As well as the power our words really have!

Qualatech is an IT firm that seems to be very principle-driven.. In this article, they put the technical and tactical stuff aside to get to the root of what makes organizations thrive. While IT as a whole is struggling, this a Washington DC consulting firm thrives. My good friend James St. John pointed me to this article but I can see why Qualatech has thrived in what is a very saturated and underappreciated industry: they recognize the importance of true leadership, not mere management, and empowering others

http://www.qualatech.com/the-fishing-trip-that-started-qualatech

I love the narrative element here. A simple fishing trip becomes a life-changing event. The Navy Lieutenant could have easily served his own purposes and tell Matt to re-enlist but, instead, he tells him he has a greater purpose. Certainly, anyone that started an IT firm and stuck with it before the dot-com flops of the late nineties can tell you that was the way to go.

Sidebar: This article also makes a strong case for the power of storytelling and the influence the right words have.. And y’all know how passionate I am about such topics!

Today, Qualatech is a muliti-million-dollar operation and they continue to grow while others close doors and venture into more viable fields. I absolutely love this inspirational story. Thanks for sharing, James and Matt!

http://osakabentures.com/2013/10/startup-founders-who-give-back-in-listly/

There’s a quickie from another friend and collaborator of mine, Saul Fleischman. If you are looking to network with other startups and collaborate, add your name into the peer support list[ly] cited there. As Guy Kawasaki would say, it’s better to share a bigger pie than to desperately hold onto a tiny little slice. Saul is a big fan of give-and-take/reciprocation. He is also based out of Japan, which may be more convenient for those of us not in the Americas. Saul is as authentic as they come so, if you seek honesty and objectivity, he is your man!

…and now for something completely different…

http://www.wisegeek.org/what-is-satire.htm

Satire and irony may be two of the most misunderstood literary devices out there so, when my son asked for help with his lit project, I thought it would be prudent to make sure I explained things properly. WiseGeek is one of those sites I enjoy when I feel like brushing up on my knowledge, or just reminding myself that I am a geek, above all. This is an informative read, even if you do not consider yourself a writer.

Did you know there are three main types of satire (and apparently a fourth and fifth kind)?

These describe the tone and style of the satire, rather than the subject matter. Interestingly enough, all I could think of was political satire at first.. I am now informed!

Hope you all enjoyed this week’s picks!

If I missed your submissions, feel free to post on our SEO Facebook group or email me.

Staying On Spec & Other Consulting / Subcontracting Tips

Thanks to Triberr, Twitter, StumbleUpon, and Google+ (okay, sometimes LinkedIn and Facebook too), I have gotten to know many of you in the blogosphere and B2B space. I don’t need to tell you how hard consulting is, especially if you work from home. Understanding our collective challenges and drawing from our discussions and collaborations together, I have compiled some handy-dandy tips and insights. Today, amidst all the buzz about Valve announcements and SteamOS, I’d like to take a look at a subject that I can (and will) write a book about:

Consulting & Subcontracting Tips: How to Play Nice with Cients and Their Contractors / Coordinators

20130926-142119.jpg

Subcontracting is probably the easiest way to bridge the gap between major projects and supplement our existing revenue streams. Consultants and agencies almost always will take help if they have overflow work and feel overwhelmed. The risks and challenges I have experienced firsthand are as follows:

  • Less opportunity to build a relationship with the client.
  • Usually more about tactics than strategy and creative control.
  • As a result of the aforementioned, you essentially have to be a hired monkey.
  • Chances are your relationship will be short-lived regardless of value added.
  • More taking orders than providing proven strategies and complete solutions.
  • Keeping the relationship going usually means stroking several egos.
  • Essentially becoming a ghost or uncredited entity.

In short, you have to do as you’re told even if you have a better, more cost-effective solution. You have to swallow your pride and realize a subcontractor relationship may only serve as a brief income source and, if you’re lucky, it will translate into referrals and full-time roles.

Continue reading

Support-A-Thon: The Power Of Collaboration & Engaging

On Tuesday August 16th, I embarked on a journey to develop more social proof and expand my influence, bringing change to the interwebz and fighting the good fight, thanks to Guy Kawasaki’s powerful message in his “Enchanment” book.  (BTW, the guy really shares some neat stuff on Google+)

My current Support-A-Thon mission consists of the following:

  • Get more active on my social networks.
  • Offer my help and free advice.
  • Expand my networks and engage each and ever person.
  • Support and share the content of others.
  • Simply ask that others do the same.

This campaign has been successful thus far but the marathon continues. As I promote my article on adaptive SEO, inbound marketing, engaging your audience, and converting traffic, I am making a deliberate effort to provide a strong CTA (Call To Action) and be helpful.  The discussions we’ve had publicly and privately have been BRILLIANT! Continue reading

Little-Known Ways To Become An Expert Recruiter

Well, I did not expect so many responses on my recent LinkedIn question but I certainly welcome it! The discussion is brewing right now as we speak and I figured I would take the time out to write a slightly-shorter article touching upon some of the core issues and hopefully sharing some tips for both recruiters, since the job seeker side can produce a whole string of advice columns on it’s own. First and foremost, I want all my recruiting friends to understand that I do not think the value of outsourced recruiting is not there but I do feel that there is a lack of professionalism and effectiveness in the field as a whole. I base this powerful statement on my personal experiences as both a job seeker and business owner, and on the experiences of my many clients and colleagues.

Now, for the sake of brevity, I can’t explore every possible angle here. Let me touch upon the assumptions and understandings that we should all have before moving on…

  • There is clearly a lack of honesty both on the behalf of job seekers and recruiters alike.
  • The typical workload for a recruiter these days is easily three to five times more than what it was a decade ago.
  • Recruiters do not have time for small talk so, if you are loquacious, you may find yourself being cut off often.
  • Job seekers that are driven solely by money will often not hesitate to break prioir obligations and jump ship.
  • At least 80% of job seekers embellish or lie on their resume in some manner.
  • Some job seekers are driven by money, others are not.
  • Because of the above items, job seekers and recruiters alike are very jaded and pessimistic, to say the least.
  • Recruiters come in many flavors, though many have dealt with the typical contingency recruiter for the most part.
  • No one is fundamentally evil, recruiters included.
  • Every field has good people and bad people; thus, good recruiters must exist!

For job seekers, the reality is that working with recruiters may not be a worthwhile investment of time if you do not keep your scope very specific, be honest about your abilities, and do as much leg work as possible to make the recruiter’s job easier. Companies love using recruiters because most of the cost can be absorbed by the candidates (they take a percentage of your salary without you even knowing). How payment is handled depends on the arrangement that has been set up but that is definitely the typical deal I’ve seen. As I mentioned in my article about lazy recruiting practice and how it puts job seekers at risk (or at least a major inconvenience), recruiters are, at heart, sales people so it’s all about the numbers to them, the bottomline matters more (typically) than helping people.

If you happen to be one of those recruiters that wants to be helpful and really drive value to both your prospects and clients alike, this article is for you. After all, what job seekers has to do is a lot more simple: represent yourself more accurately, learn how to interview effectively, tailor your resume to the specific opportunities, and be authentic, energetic, and deliberate in all your efforts (in a nutshell). What can you, as a third-party/outsourced recruiter do to really be seen in a good light? I’m glad you asked. Read on…

Continue reading