So, is anyone else tired of hearing all this junk about the “ROI of social media” and the “value of friendships”?
I know I am. I think I may *SCREAM* if I hear “ROI” and “social media” in the same sentence again. #justsayin
It seems that too many folks are jumping on the social media bandwagon with only one thing on their mind: money. Now, we all need to make a living and I know I certainly have mouths to feed (my own in particular – hey, I’m a growing boy) but are we focusing on money first when the relationships should be at the forefront of our thoughts?
These thoughts have been inspired by recent conversations with Jen Olney, Dave R. Gallant, Robert Dempsey, Karla Campos, Eugene Farber, and many other wonderful people. While we don’t agree on every last detail, we all agree that there are too many issues with how folks approach social media.
I’m going to try to keep this short and sweet as we touch upon the following concepts:
- Redefining social media currency, relationships, conversions, and what engagement really means.
- Moving away from the robotic ways that have taken the warmth out of online interaction.
- Focusing on helping others so that the stuff we want falls into place naturally.
- Engaging in reciprocation that is more meaningful, authentic/sincere, and worthwhile for all.