If you’ve ever received a random text message or e-mail, you may not think much of it but what if it is tailored to your interests? That’s what this brief article is about. What are the risks and considerations involved with mass communication tools?
Triberr: A Retrospect
A few weeks back, I shared my first impressions of Triberr. I think the founders are doing a good job allowing partipants to opt-in and opt-out of communications. There are automatic filters and manual processes in place to keep spam to a minimum. Of course, if you don’t like being overwhelmed with push content, it may still seem spammy.
…But what is spam, really?
I’d like to note that, now that I’ve used Triberr more extensively, I can attest that it does not lack warmth. Tribe members interact with each other and help each other out. It’s a great way to meet key influencers, cool geeks, and clever innovators. Surely, some tribes focus purely on mass reach but most care about relevance and maintaining a focus (and tone) through their collective wide-scale communication efforts. You really feel that you’re sharing valuable and useful content, not merely saturating the market with sales pitches.
Are You A Spammy Offender?
To me, spam is any unsolicited content, even if it comes from friends. If there is no warmth or relevance to your communication, I’ll treat it as spam. If it’s repetitive without due cause or real value, it’s really bad spam.
People are doing whatever they can to avoid interruptions and noise. This is why traditional interrupt advertising is on a steady decline, no matter what so-called “experts” may say. We want messages, stories even, that matter to us. The rest is unwanted junk. Continue reading
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