To Niche Or Not To Niche? The Urgency In Focusing On The Few, NOT The Masses

Today, I caught a tweet (one that was actually useful) leading me back to the Make Money Blogging article by BlogBuildingServices.com – GREAT read!  It got me thinking: do you REALLY need to have a “niche” to be successful as a blogger (or heck, even a writer)?  The short answer is NO..  But it certainly makes life easier.

If I compare my two main blogs, Yogizilla’s Blankity Blank-Blank (An NoF Portal) and Yu-Gi-Oh! Duel Pass Online (DPO), DPO is certainly the winner in terms of performance and visibility.  On a slow day, DPO gets 80-100 visitors and that’s regardless of whether or not there have been recent updates.  Yu-Gi-Oh! is the main focus of the site but I discuss anime, manga, and video games on DPO too!  Certainly, those topics are all things that have avid fans.  Anime, manga, and Yu-Gi-Oh! are certainly niches too.

It would seem that having a more diversified blog is not worth the trouble, right?  Not at all.  When I get hits on this blog, they are more quality hits.  Less spam, more real visitors, more returning traffic..  This is great for SMO purposes..  SEO, not so much.

Really, that’s where the magic happens with blogs: optimizing for social media and search engines (SMO and SEO, respectively).  Razor-sharp focus on a single niche can help but, if your focus is TOO small, you can over-optimize your content.  What I like about having two different blogs is that I get to use different writing styles; better yet, my Yogizilla-branded primary blog allows me to go off on tangents and somehow connect everything with often-subtle underlying themes. Continue reading