A few weeks ago I got my iPad2 thanks to UPS and the awesome Unbounce.com #ConversionFest blogging contest. It made me think about packaging and how we play dress up in the business world.
When you look at the iPad2 box, a few things stand out. There’s no product specifications or feature listings. iPad2 appears a few times but not in an over-powering font size or style. The one thing that stands out is the trademark pure white packaging and Apple logo. When you get this box, you know what it is without a doubt.
Apple is so confident in their brand power and the popularity of their products that they don’t bother with the extra stuff. The iPad2 box says, “Buy me and open me to see what’s inside!”.
So, what does that tell us about packaging and dressing up our products?
Quite a bit. Let’s explore and go beyond just the box… Continue reading