Exclusive #Triberr Feature Previews & The #NJAB Podcast Behind The Scenes

Not Just Another Business Podcast

The #NJAB (Not Just Another Business) Podcast is on PodOmatic!

We’ve been going CRAZY with our new #NJAB Podcast (and it’s the reason that I may seem detached these days, along with some video games that have made it easier to unplug and have more “me” time).  The community support has been amazing with Christopher “Merchant of NYC” Flores, Klaudia Jurewicz, and fellow podcaster James Pruitt becoming huge advocates and keeping our live chats bustling.  We’ve had many guests to date and many more to come.  We want to talk to all small business owners, tech geeks, budding starti_ps, indie game designers, and little-known creatives.  It’s great fun and we can learn a lot from each other!

If you’re a small business owner, tech geek, indie game developer, or little-known creative, give us a shout on Twitter.  Mention @stjohnmarketing, @NJABpodcast, and @yogizilla on Twitter, using hash tag #NJAB to keep the conversation going!

I’d like to give some behind-the-scenes insight and share some exclusive details about upcoming Triberr features and the vision behind it all.  But where do I even start?  I mean, we had some amazing conversations and SO much has been covered.. Yet so much more is left to touch upon and revisit.

At this time, we have over 10 #NJAB podcast episodes live in just a few weeks. We have a few “in the bank” too. In fact, we took a little break last week to focus on project work, prepping new show notes, reaching out to potential guests, and promoting existing Not Just Another Business Podcast episodes. No worries, we’ll likely start recording again as early as tonight, Monday October 10th, 2011!

Now let’s look at some of the goodies we’ve shared with our friends on #NJAB… Continue reading

Triberr Rocks, But Not For The Reasons Most Love It Or Hate It

So here I am doing my usual social media thing when I get mentioned on OsakaBentures.com via Disqus.

Before I go off on a tangent, I want to be clear.  I dig Saul and I appreciate that he sticks by his ideals and principles.  I just can’t agree with his views on Triberr, even if it’s the popular opinion (and I may get some tomatoes thrown at me), because it’s that sort of stuff that has made people hesitant or disdainful towards Triberr, IMHO.

Now allow me to rant about why I feel Triberr ROCKS but most people just “don’t get it”…

As I do my usual SEO schtick, I find tons of mis-representative content about Triberr.  Just Google “Triberr” – it’s rather overwhelming!  I’ll quote Nicole Crepeau’s Triberr article from Coherent Social Media:

In fact, there are things I love about Triberr:

I love the goal for which it was established: to give more exposure to smaller bloggers.

I love that being in Tribes can help keep your blog in front of your network and keep their’s in front of you.

I really like the new headline testing feature.

I like the way Triberr’s founders, Dino Dogan and Dan Cristo are ever present and responsive, and generally keep the discussion positive and professional–even when things have gotten a bit rough.

I like the fact that it’s working for people and increasing traffic to their blogs.

I like Dino’s thoughts about a union for bloggers, to enable bloggers to make a living at blogging.

There’s only one thing, actually, that I don’t like about Triberr:

I don’t like the auto-tweeting. 

I quote this not due to laziness but because I believe there’s no point in regurgitating what’s already out there on the blogosphere, especially when the aforementioned seems to be the consensus.  The automagical part is something folks either love or hate.  We get that.

No Triberr - From Coherent Social Media

"No Triberr.. BAD Triberr!" - Thanks Coherentia.com!

The problem with Triberr is not Triberr..  It’s YOU (shame on you!).  Okay, maybe not *you* specifically, but people that don’t use it in an ethical manner or at least manage expectations properly.

What we have here is an issue with semantics, framing, positioning, or whatever you want to call it.

I don’t get excited about the reach multiplier aspect.  I do SEO and I’ve seen how pure traffic is worthless unless you are engaging and have some decent concept about inbound marketing, authenticity, and conversions thereof.  You need to build trust, help others, and show you care before others do the same in return.

Now, what DOES excite me is what Dino Dogan has often told me in private and in public:

Triberr is the great equalizer.

Yes, I know, we have some a-listers in Triberr and they’re mostly good people.  Truth be told, I’d say 60-80% of the current users on Triberr would likely not be on there if there were not these sorts of social media and online marketing rockstars.   Some folks just want their link juice, so to speak.  In spite of those folks that draw in the fanboys, suits, and bean counters, I still believe in this vision: giving smaller bloggers and thought leaders a chance to find their own captive audience.

Continue reading

Support-A-Thon: Evaluating Social Currency And Re-humanizing Online Experiences #supportathon

So, is anyone else tired of hearing all this junk about the “ROI of social media” and the “value of friendships”?

I know I am.  I think I may *SCREAM* if I hear “ROI” and “social media” in the same sentence again. #justsayin

It seems that too many folks are jumping on the social media bandwagon with only one thing on their mind: money.  Now, we all need to make a living and I know I certainly have mouths to feed (my own in particular – hey, I’m a growing boy) but are we focusing on money first when the relationships should be at the forefront of our thoughts?

Social Media Currency - Is money the only thing on your mind?

Source: NewMediator.com

These thoughts have been inspired by recent conversations with Jen Olney, Dave R. Gallant, Robert Dempsey, Karla Campos, Eugene Farber, and many other wonderful people.  While we don’t agree on every last detail, we all agree that there are too many issues with how folks approach social media.

I’m going to try to keep this short and sweet as we touch upon the following concepts:

  • Redefining social media currency, relationships, conversions, and what engagement really means.
  • Moving away from the robotic ways that have taken the warmth out of online interaction.
  • Focusing on helping others so that the stuff we want falls into place naturally.
  • Engaging in reciprocation that is more meaningful, authentic/sincere, and worthwhile for all.

Continue reading

Support-A-Thon: What’s Your Digital Footprint Say About You?

This Support-A-Thon series was started as a way to help each other out with simple tips and initiatives we can start to implement TODAY. It’s also a great opportunity to share best practices and network further. Today, we’ll look search engine nuances, intellectual property theft, and how SERPs are replacing traditional resumes, amongst other things.

For our purposes, our digital footprint is essentially the collection of your online content. Thing is, content loosely defines a whole slew of things we do online and offline. In cyberspace, content includes, but is not limited to:

  • tweets
  • blog posts
  • comments
  • forums/discussion boards
  • status updates

And that’s just focusing on the stuff that is in public domains. These are all things that can be quoted, archived, forwarded, and, stolen.

With the speed of information delivery today, we must be mindful that any content we put out there can and will be used in some way we may not have originally intended or planned for.

Within minutes, that typo you made will be exposed to hundreds, thousands, then potentially millions of people! EEK. Continue reading

Support-A-Thon: Forging A StumbleUpon Alliance & Unlocking StumbleUpon’s Full Potential

#ConversionFest UPDATE:  I am now in 4th place and coming up on 3rd place for the Unbounce.com Conversion-Fest Contest, thanks to the team effort.  If the comments keep coming in, we’ll knock this one right out of the park no problem!  Skype me or text me for more details.  Now let’s move on…

So, ever since Mashable released an article stating that StumbleUpon accounts for at least 50% of social media traffic suddenly everyone is listening.

To me, this is not news.  I’ve seen the potential in StumbleUpon since I started around 2007.  Admittedly, with all the things vying for my attention, I haven’t fully unlocked the potential yet it remains one of my topic traffic sources and, quite honestly, has been more fruitful than Facebook.

 “]Shareable Content Via Social Media (Web 2.0)In spite of the avid fanfare from active Stumblers and an industry leader in Ben Parr endorsing StumbleUpon (though not with much fervor, I must say), folks are still on the fence.  StumbleUpon can plant seeds for productivity over a long period of time, growing your audience organically and persistently.  Other platforms eventually lose momentum unless you keep planting the proverbial seeds and watering them often.  Soooo…

What is the cause for resistance?  I’d like to demystify and debunk social media beliefs while providing some compelling reasons to jump onto StumbleUpon (or get more active) TODAY.

Continue reading

Support-A-Thon: Submit Your #FreeBacklinks and Support Other Geeks #supportathon

Hello fellow geeks let’s TEAM UP! Teamwork - Let's Succeed Together #supportathon

The Support-A-Thon continues.. Teamwork, teamwork!

UPDATE:  I’ll be re-sending this page via Buffer, StumbleUpon, and Triberr.  Come join us and feature your best content (try to keep it to one #backlink at a time so we can stay focused).  Just leave a comment with a detailed review and a link, then we’ll help you promote your stuff.  Remember to use hash tag #supportathon when tweeting or blogging about this wonderful collaborative effort!

Today, I want to step up the Support-A-Thon effort by inviting you all to share your shameless plugs right here on Y3B!

That’s right – submit your links here for FREE using the comments!

What’s the catch?

All we ask in return is that you hand-pick some of the links in this post to share with your friends and via your social networks.  This part is important because broadcasting shares and messages usually doesn’t work.  That includes sharing on your Facebook wall, Google stream, Twitter timeline, etc.

The purpose of this here Support-A-Thon is to engage your closest friends and supporters – those are your real influencers!

Please read on for some tips to make this work and more details about my own guest article promotion in our Support-A-Thon

Continue reading

Support-A-Thon: The Power Of Collaboration & Engaging

On Tuesday August 16th, I embarked on a journey to develop more social proof and expand my influence, bringing change to the interwebz and fighting the good fight, thanks to Guy Kawasaki’s powerful message in his “Enchanment” book.  (BTW, the guy really shares some neat stuff on Google+)

My current Support-A-Thon mission consists of the following:

  • Get more active on my social networks.
  • Offer my help and free advice.
  • Expand my networks and engage each and ever person.
  • Support and share the content of others.
  • Simply ask that others do the same.

This campaign has been successful thus far but the marathon continues. As I promote my article on adaptive SEO, inbound marketing, engaging your audience, and converting traffic, I am making a deliberate effort to provide a strong CTA (Call To Action) and be helpful.  The discussions we’ve had publicly and privately have been BRILLIANT! Continue reading