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If you’ve been around the blogosphere enough, chances are you’ve come across blogs preaching the importance of planning out content, doing SEO, and monetizing your efforts. Most of the advice is sound. It makes sense to make blogging more worthwhile, if not lucrative. The first real step we bloggers should take is asking ourselves…
Am I a serious blogger or a hobbyist?
I’m surprised more people do not tackle this aspect of blogging. Rewards and success come in different flavors. Really, I’d say the longevity of your blog comes down to two things:
- Sustainability. WordPress.com initiated postaday2011 and postaweek2011 as a way to create urgency for bloggers. Some “experts” will tell you should blog 3 times a week, if not daily, but can you keep this up? For how long?
- Passion. Blogging is more of a selfish act and it should be.. BUT blogging solely about what interests others will bore you. Are you passionate about your subject matter or just following trends? You need a balance.
Blogging, like any business endeavor or project, can become a chore if you’re not focused on your goals and motivations. Product longevity depends on a number of factors so you have to consider what the heart of your “thing” is and how long that focus will work. You have to be honest with yourself here. Let’s look at the things you should consider before stepping things up with your blogging efforts (or not)… Continue reading