A Look At The Gaming Industry, Player Motivation, And Social Media Dynamics (Opportunity!)

This blog post is so interesting to me that I posted it on my other blog (yup, breaking some SEO rules)!

I’ve been working on some projects lately with heavy social media and game mechanics involved.  Thing is, the majority of online marketers, brands, and businessses still do not see the massive opportunity here.  I think these numbers speak for themselves:

(I realize this image is HUGE and doesn’t jive with my theme so click it for the full-sized image, if you like statistics, market research, and/or gaming..  but hate long load times…  You’re welcome.)

ESRB Video Game Industry Statistics

I know you analytics and market research buffs will love this, even if you don't "game"!

What’s interesting to me here is that the data hints that socializers are the biggest group of gamers.  I look at everyone as a player, though not all players are necessarily gamers (being a gamer, in the more traditional sense, is more of a lifestyle choice, a conscious commitment)..  Yet we all play games in our lives: reward programs, social influence scoring platforms, sweepstakes, blogging, etc.

Socializers are driven by the interaction and engagement between others.  There is endless opportunity here for thought leaders, inbound marketers, brands, and, well, everyone.  I think the major paradigm shift here is in value propositions.  We’ve always thought of value and ROI in terms of dollars and cents (or traffic and visibility, the mass marketing, noise-making ways of old), yet Nexon, Zynga, FourSquare, and countless others have shown us that a virtual economy can ultimately be profitable, while keeping your overhead costs down.

These market leaders have also shown us that players may not be driven by achievement, high-level competition, or even curiousity.  As human beings, we are driven to feel connected, if not validated and accepted, even if we may be tagged as socially-recluse.  There is power in feeling like you’re a part of something bigger than you, a community, and networking with like-minded individuals..  even more so when we can meet our goals together!  Social is beating the pants off traditional marketing, especially for small businesses and start-ups trying to stay lean.

Zynga was valued at over 7 BILLION, last I checked..  their games are free and very similar to the myriad of mobile and Facebook games out there.  I’d say that should create urgency for us all.

Have you considered implementing game mechanics and design into your online projects?  How about now?

Y3B’s 50th Post And My Plans As A Writer, Gamer, And Entrepreneur

Hey guys and gals: this is my 50th post on Y3B – WOOHOO!

Now it may not seem like much to the more prominent bloggers, writers, social media rockstars, and master promoters out there but I’m pretty darn excited! I started Y3B as a sort of hobby but, when I realized just how much I love blogging as an extension of my passions in writing, marketing, video games, and creative pursuits thereof, I saw the urgency in ramping up my efforts. Here I am, world!

Prepare for one of my usual long-winded ramblings but, please, let me know if you can relate!

Finding The Perfect Balance In Blogging: Making A Living While Remaining Authentic

One thing I’ve tried to do, almost to a fault, is provide very detailed articles with little or no “content borrowing”. This is a raw, sometimes chaotic, all-original blog and, if I may say so, it’s more than most of the junk out there. Sadly, I don’t have the numbers to show for it but that is my fault. The problem I’ve also discovered is that, in covering all the bases, I leave little left to discuss. Considering the aforementioned, a big focus for me and all “creative engineers” is engaging our audience in ongoing conversations (in other words, retaining our visitors).

Blogging, like many creative ventures (i.e. video game and web design), is a delicate balancing act. We are charged with the responsibility of managing expectations and delivering on our promises. Our readers come to us because they found something they like and to NOT continue building upon that is a wasted effort, whether you’re trying to monetize or just do it for the love and passion of the experience. To that end I say, “Why can’t you do both?” Continue reading

Business Opportunity, Scam, or Pyramid Scheme?

If you ever visited my page on MySpace, you may have read my rantings about Corporate America and the many ways people are scammed. Since so many people are out there trying to deceive us, it’s no wonder everyone is paranoid. At this point, someone can offer you the cure to cancer and we’d turn it down in fear of being scammed. Now, more than ever, our society is one based on fear and it’s a real shame.

Fear is what makes people turn away from perfectly-viable opportunities. If you think about the many “business opportunities” we are all offered at some point in our lives, one can’t help but to think “which one of these is actually legit??” Sadly, there is no science to this so it’s always going to be hit or miss. Any opportunity we consider in life, whether it’s the next career move or just the next play in a game of cards, is a constant balancing of risk and reward. If the potential reward outweighs the potential risk, then you can take a measured risk. Timing, of course, is always a factor but that’s not what we are discussing here right now.

Continue reading