On Tuesday August 16th, I embarked on a journey to develop more social proof and expand my influence, bringing change to the interwebz and fighting the good fight, thanks to Guy Kawasaki’s powerful message in his “Enchanment” book. (BTW, the guy really shares some neat stuff on Google+)
My current Support-A-Thon mission consists of the following:
- Get more active on my social networks.
- Offer my help and free advice.
- Expand my networks and engage each and ever person.
- Support and share the content of others.
- Simply ask that others do the same.
This campaign has been successful thus far but the marathon continues. As I promote my article on adaptive SEO, inbound marketing, engaging your audience, and converting traffic, I am making a deliberate effort to provide a strong CTA (Call To Action) and be helpful. The discussions we’ve had publicly and privately have been BRILLIANT!Now, don’t get me wrong, being in the Top 5 for the Unbounce.com 2011 #ConversionFest is a focus but it is secondary to sharing useful content and helping others. I get to bring positive change to the social web and help myself while helping others. This is something I feel all small businesses should do today in a world filled with self-promotion, smarmy ways, and manipulative selling.
I thank Marcus Sheridan for remind everyone to be open and provide free infoproducts. Forget about selling and think about how your talents can help others, especially those that don’t have large budgets to work with. It’s all about being transparent, attracting the right people, and engaging them!
I thank my inner circle, my work-OUT buddies, for taking the time out to spread my message by doing the little things consistently and persistently (without spamming). Laurinda Shaver, Nicholas Teri, Christian Hollingsworth, Klaudia Jurewicz, Keri Jaehnig, Julie Nutter, Stan Faryna, Janet Callaway, and Nate Martin have been particularly supportive and authentic.
They’ve helped without asking for anything in return. They genuinely feed off my joy and excitement. They simply ask, “Is there anything (else) I can do to help YOU?” #authenticity
While my numbers pale in comparison when stacked up against Kristi Hines or even Michael King, I know that I have a good balance here. It’s tough sometimes to make a living and not be pushy. I dislike selling as we’ve come to know it… But the truth is we’re all selling something.
Success is a marathon.
I picked up that gem during my years of network marketing (a.k.a. MLM). There is power there.
A marathon means pushing forward even when the easy thing may be to quit. Thing is, you may not see the finish line but it is there. Every step forward brings you closer. Go it at your own pace. It doesn’t matter how fast you get there. Just get there. #persistence
That fundamental attitude has created the behaviors I need to find my own success and continue to build upon it. #staypositive
The Support-A-Thon concept is a marathon for mutual sharing, collaboration, and cross-promotion. It’s worked so well that I will be expanding the system to Squidoo and other platforms. My StumbleUpon page has helped seed my main touch points, ensuring I don’t exhaust my natural market and meet new people that care and interact. #engage
You should join my Facebook Support-A-Thon and share that special something you are proud of.
I can’t possibly give enough thanks or even backlinks (and link juice, by extension). So I remind you all:
I am here for you.. How can I be of service to YOU?
For those that love metrics, goal conversions, and social proof, allow me to share some numbers. I should be sharing more as we step up promotional efforts (this weekend will be particularly big)… #fordatanerds
- On the day my article on #adaptiveseo went live, it appeared in the top 3 results on several Google searches.
- Currently, I have 145 backlinks coming back to the original article, most of which are not my doing.
- At least 5 sites have featured my article on their sites, proper attribution and all!
- My social network and true reach (active people that are listening) has doubled in key communities and circles.
- Several briefs and dynamic pages are displaying my article as it continues to be a top performer (authoritative, relevant, significant, and useful).
If you’ve gotten to really know each other, I’m confident you know that I am as humble as they come. But it is fun to celebrate our success and accomplishments in ways that inspire others. A little friendly competition does not hurt either. #confidence
I’m excited to put what my article teaches to action more and more. We all know it’s easier to give advice than follow it.. But it’s really working – YAY! If you’re curious, just Google my name or article title “The Adaptive SEO Approach”. It’s neat seeing all the buzz going around. #socialproof
What’s YOUR digital footprint look like? What are people saying about you? Who is linking to and sharing your stuff? If you need help, connect with me on Skype and I’ll walk you through some simple SEO research.. For FREE.
If you take anything away from this whole-hearted stream-of-consciousness piece, I think it should be this:
If you consistently take a little time out to just help people, even if it’s just answering questions, then all you have to ask and they will do the same.
This has been an amazing opportunity to revive parts of my network that were fading away. I’ve caught up with old friends and learned some amazing things. I tell ya: I need to carve out an entire week to just blog, podcast, and develop some webinars, e-books, and other free goodies based on this entire experience.
For now, I end my blog wishing you the best day possible. If there is any way I can help, let me know.
…And, please, please, please challenge me: pick my brain, disagree with me, and leave more comments. I’ll gracefully address your concerns and help out whatever way I can.. Or point you to someone more capable or smarter than I in my network!
Thank you all for being awesome and inspirational – this has been an amazing week because of you!
The Handy-Dandy Resource “Box”:
- The greatest sales technique EVER.
- Getting intimate with Laurinda Shaver.
- Do you have a fragmented social media heart?
- The comment brigade marches onward – what smart boys (and girls) they are!
- Fighting robots and saving the social web with human emotion.
- Thanking and appreciating thanks like your bucket list depended on it!
- D-bags, canned meat, and hot-air balloons.
- COMING SOON: Guest blogs on LaurindaShaver.com, SearchEnginePeople.com, DIYBlogger.net, and MORE!