So here I am doing my usual social media thing when I get mentioned on OsakaBentures.com via Disqus.
Before I go off on a tangent, I want to be clear. I dig Saul and I appreciate that he sticks by his ideals and principles. I just can’t agree with his views on Triberr, even if it’s the popular opinion (and I may get some tomatoes thrown at me), because it’s that sort of stuff that has made people hesitant or disdainful towards Triberr, IMHO.
Now allow me to rant about why I feel Triberr ROCKS but most people just “don’t get it”…
As I do my usual SEO schtick, I find tons of mis-representative content about Triberr. Just Google “Triberr” – it’s rather overwhelming! I’ll quote Nicole Crepeau’s Triberr article from Coherent Social Media:
In fact, there are things I love about Triberr:
I love the goal for which it was established: to give more exposure to smaller bloggers.
I love that being in Tribes can help keep your blog in front of your network and keep their’s in front of you.
I really like the new headline testing feature.
I like the way Triberr’s founders, Dino Dogan and Dan Cristo are ever present and responsive, and generally keep the discussion positive and professional–even when things have gotten a bit rough.
I like the fact that it’s working for people and increasing traffic to their blogs.
I like Dino’s thoughts about a union for bloggers, to enable bloggers to make a living at blogging.
There’s only one thing, actually, that I don’t like about Triberr:
I don’t like the auto-tweeting.
I quote this not due to laziness but because I believe there’s no point in regurgitating what’s already out there on the blogosphere, especially when the aforementioned seems to be the consensus. The automagical part is something folks either love or hate. We get that.
The problem with Triberr is not Triberr.. It’s YOU (shame on you!). Okay, maybe not *you* specifically, but people that don’t use it in an ethical manner or at least manage expectations properly.
What we have here is an issue with semantics, framing, positioning, or whatever you want to call it.
I don’t get excited about the reach multiplier aspect. I do SEO and I’ve seen how pure traffic is worthless unless you are engaging and have some decent concept about inbound marketing, authenticity, and conversions thereof. You need to build trust, help others, and show you care before others do the same in return.
Now, what DOES excite me is what Dino Dogan has often told me in private and in public:
Triberr is the great equalizer.
Yes, I know, we have some a-listers in Triberr and they’re mostly good people. Truth be told, I’d say 60-80% of the current users on Triberr would likely not be on there if there were not these sorts of social media and online marketing rockstars. Some folks just want their link juice, so to speak. In spite of those folks that draw in the fanboys, suits, and bean counters, I still believe in this vision: giving smaller bloggers and thought leaders a chance to find their own captive audience.
For me and folks that rather focus on smaller, more tightly-knit groups, the exciting thing about Triberr is making a friend, one person at a time. Friends come in different flavors and levels. You have your passive supporters, your avid fans, your brand advocates, and the not-so-atypical fairweather variety too.. You also get the folks that really like or love you, but may not particularly care about your content or “what you do” (they may be too caught up in their own stuff, so don’t take that personally). They all serve their purpose and, if you’re good about nurturing the bonds thereof, there could be some meaningful mutual support there!
My entry tribe, the Birds of a Feather, is a wonderful bunch. I am pondering manual mode in this tribe only because we’ve gotten too big. But I also think about the extra time I’d have to spend checking every single blog entry that comes through. I’m sorry but some of you blog TOO often – two or three times a week is fine, REALLY (trust me, I’ve done SEO for quite some time.. longer than most.. not to toot my own horn, of course *wink*)!
Still, I feel that there needs to be deeper engagement in tribes (at least the Triberr) variety to really make this system work. Simply broadcasting “quality content” that is a “right fit” is not enough. I have yet to see anyone that has posted a conversion rate greater than 15%, regardless of their audience size. In fact, I’ve had more engagement and consistent support from folks sharing my stuff through smaller audiences. Hey, but don’t let me tell you how to do things – keep on screaming.. After all, it works so well for television advertisers, right?
NEWS FLASH: You can now set your stream to manual so nothing goes through without your approval and, by extension, people must approve your stuff too. I LOVE this feature. No more one-sided sharing. Those silly sots can use TwitterFeed or something else. kggthx
The issue with automated tweets is now a moot point – let’s put that horse to rest finally, folks.
That said, I think that manual mode is rather silly for my purposes unless a tribe grows too big and you notice TOO much going out. Even then, Triberr lets you set manual delays between automatic tweets AND staggers the updates. Really, if I join a tribe, I implicitly trust that they will share quality content that will interest my audience. I also trust that they will not push out TOO much content and overwhelm folks.
Take it from me, I was on the fence about Triberr months ago until Dino Dogan reached out to me. I knew Dino from DIYBlogger.net lurking but I did not really care until I saw how much he cared – and how much we had in common! I love the guy. I wish we had more time to hang out, even if it’s just virtually. This is the sort of engagement I want to produce. I want to touch hearts and souls.
When people complain about Triberr, they’re really complaining about self-absorbed, self-promoting robots with no heart or soul. Triberr is not for big brands. I’m pretty sure the massive broadcasters will be scrubbed or at least ostracized. The a-listers everyone swoons over usually talk about the same old stuff, but they dress it up differently. Booorrrriiing. (Hey, someone had to say it!)
Here’s a key take-away…
It all goes back to social media manners, which goes FAR beyond Triberr.
If you’re still on the fence about Triberr, remember there are different types of tribes. Some folks want real people and other want numbers. Some want both.
I am currently building some tribes I plan to keep at 7-10 people max. I want to be able to keep up with content updates and genuinely support others, not just click some buttons as a favor. If you’re interested in re-humanizing business and blogs alike, check out some of my tribes in progress:
- Sassy Shareakins – We go beyond mere reciprocation. We’re looking for folks that genuinely get excited about our content and want to collaborate. Sharing is caring and we love us some sassy, like-minded bloggers; hence the name!
- Survival of Ancient Exile – Let’s do away with the archaic thoughts of the old-money business world. Let’s do something different. Let’s innovate and create… Creative geeks UNITE!
- The Knights of Good – If you love video games, game design, game mechanics, or anything of the sort, check us out! We’re secretly trying to attract Felicia Day and gang to join us. Not going to happen, we know.. But our nerdy hopes keep going!
I will end my rant on a couple of key notes. Some folks will respond by saying, “The goal of social media is increasing your audience or reach.” I disagree.
A massive audience will not impress me. Now, if I see quality interaction with your audience and a response to the type of content I share, then we can forge a mutually-beneficial alliance whereas we share value and variety through each other. I also think it’s a shame that we have elitist snobs making people think their content and/or design is “not good enough” or “lacks professionalism”. Their loss.. I’ll gladly take folks that focus on the heart of their content, rather than being pretentious and playing the numbers game - my Triberr links of the moment are above!
To me, that is the true essence of Triberr and social media as a whole… What’s your take on it all?
(The good news is that there is no right or wrong.. And we can find the folks that do think like us with a little digging on Triberr – YAY!)
P.S. Yes, my Squidoo lens on Triberr needs updating so come on by and leave some comments/ideas.. What would you like discussed?